Menu
AMD's Radeon memory business is slowing down

AMD's Radeon memory business is slowing down

AMD's non-critical Radeon memory business could be on the verge of shutting down, though the company hasn't exited the business yet

AMD's Radeon memory business has slowed down, with fewer products available in the U.S. and no new product releases since the introduction of the Polaris GPUs last year.

Products are not being sold by key partners like Newegg, Best Buy, or TigerDirect, and some products are out of or almost out of stock at Amazon.com. Some Radeon DRAM is still being carried on Walmart's website and at specialist tech retailers at discounted prices.

When asked if AMD was exiting the DRAM business and why the memory was out of stock at retailers, a company spokesman said some DRAM stock is being moved around.

"Those are mostly distributed in Eastern Europe, only small quantities are diverted to North America, but we didn’t exit the business," the AMD spokesman said.

The company did not respond to request to questions on whether new Radeon DRAM modules would be released. The DRAM is designed more for older AMD GPU architectures.

AMD last introduced new Radeon-branded DDR4 memory modules in 2015 but hasn't released new memory since Polaris GPUs were released last year.

The DRAM business isn't critical for AMD, which relies more on its CPUs and GPUs. The Radeon DRAM modules are an ancillary business to support enthusiasts using AMD's Radeon GPUs. AMD also sells Radeon SSDs.

GPUs from AMD and Nvidia are packing in more advanced and faster memory like HBM2 and GDDR5X, and there is a declining need for external DRAM to supplement graphics applications, said Jim McGregor, principal analyst at Tirias Research.

AMD wasn't making the memory, but instead attaching the Radeon brand to modules manufactured by other companies. But the DRAM business is a highly volatile business, and it's better for resource-strapped AMD not to play in it, McGregor said.

It was more of an opportunity to leverage the Radeon brand, which is one of the longest lasting tech brands alongside GeForce, McGregor said.


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Featured

Slideshows

Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Veritas honours top performing trans-Tasman partners

Veritas honours top performing trans-Tasman partners

Veritas honoured its top performing partners across the channel in Australia and New Zealand, recognising innovation and excellence on both sides of the Tasman. Revealed under the Vivid lights in Sydney, Intalock claimed the coveted Partner of the Year 2017 (Pacific) award, with Data#3 acknowledged for 12 months of strong growth across the market. Meanwhile, Datacom took home the New Zealand honours, with Global Storage and Insentra winning service provider and consulting awards respectively. Dicker Data was recognised as the standout distributor of the year, while Hitachi Data Systems claimed the alliance partner award. Photos by Bob Seary.

Veritas honours top performing trans-Tasman partners
Show Comments