Menu
Safari browser sheds users, mimicking IE

Safari browser sheds users, mimicking IE

Chrome most likely beneficiary of 19% decline in share of Apple's browser

Apple's Safari browser, like rival Internet Explorer (IE), has lost a significant number of users in the last two years, data published Wednesday showed.

The most likely destination of Safari defectors: Google's Chrome.

According to California-based analytics vendor Net Applications, in March 2015, an estimated 69% of all Mac owners used Safari to go online. But by last month, that number had dropped to 56%, a drop of 13 percentage points -- representing a decline of nearly a fifth of the share of two years prior.

It was possible to peg the percentage of Mac users who ran Safari only because that browser works solely on macOS, the Apple operating system formerly labeled OS X. The same single-OS characteristic of IE and Edge has made it possible in the past to determine the percentage of Windows users who run those browsers.

Net Applications measures user share by sniffing the browser user agent string of visitors to its customers' websites, then tallying the various browsers and OSes.

Safari's share erosion was much less than that suffered by Microsoft's browsers, particularly IE, during the same period. From March 2015 to February 2017, the use of Microsoft's IE and Edge on Windows personal computers plummeted. Two years ago, the browsers were run by 62% of Windows PC owners; last month, the figure had fallen by more than half, to just 27%.

Simultaneous with the decline of IE has been the rise of Chrome. The user share of Google's browser -- its share of all browsers on all operating systems -- more than doubled in the last two years, jumping from 25% in March 2015 to 59.5% last month. Along the way, Chrome supplanted IE to become the world's most-used browser.

It's impossible to be certain, but Chrome was probably the beneficiary from Safari's user share decline as well. In the last 24 months, Mozilla's Firefox -- the other major browser alternative to Chrome for macOS users -- has barely budged, losing just two-tenths of a percentage point in user share.

The downturn of both IE and Safari expose the fragility of what was once thought to be their biggest advantage: That they were bundled with their respective operating systems. Because they came with the operating system -- Windows in IE's case, OS X and now macOS in Safari's -- their position was believed unassailable; users, it was thought, would largely use what they were given, rather than seek out alternatives.

Microsoft became the agent of IE's destruction when the company unexpectedly called for the retirement of most versions of the browser, and told customers they must upgrade to IE11. Faced with that, many instead simply deserted to Chrome.

Apple did not make that same mistake, so reasons for Safari's decline are muddier. One possibility: Those who used both Windows and OS X/macOS -- perhaps one at work, the other at home -- may have shifted to the common denominator of Chrome for the convenience of bookmark and password synchronization. Under that theory, a small increase of Chrome on OS X/macOS was simply a side effect of the much larger rise of Chrome on Windows.


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags ApplesafariInternet Explorer

Featured

Slideshows

Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Veritas honours top performing trans-Tasman partners

Veritas honours top performing trans-Tasman partners

Veritas honoured its top performing partners across the channel in Australia and New Zealand, recognising innovation and excellence on both sides of the Tasman. Revealed under the Vivid lights in Sydney, Intalock claimed the coveted Partner of the Year 2017 (Pacific) award, with Data#3 acknowledged for 12 months of strong growth across the market. Meanwhile, Datacom took home the New Zealand honours, with Global Storage and Insentra winning service provider and consulting awards respectively. Dicker Data was recognised as the standout distributor of the year, while Hitachi Data Systems claimed the alliance partner award. Photos by Bob Seary.

Veritas honours top performing trans-Tasman partners
Show Comments