Menu
Beyond smartphones, Samsung wants its Exynos 9 chip in VR headsets

Beyond smartphones, Samsung wants its Exynos 9 chip in VR headsets

Samsung's Exynos chip isn't just a side project anymore, and the processors have been rebranded

In a room cordoned off from the Mobile World Congress audience, Samsung was showing off untethered headsets that operate independent of smartphones.

These were prototype devices meant mainly to show off the processing power of its Exynos chips. Samsung already offers tethered Gear VR headsets, but now wants outside companies to use its latest Exynos 9 chip in untethered VR headsets and smartphones of their own.

Exynos chips have been more of an internal project for Samsung, and have been used in the company's Galaxy phones. Just a handful of outside phone makers, like Meizu, have used the chips in their handsets.

But Samsung finally seems to be realizing that they have a great product with Exynos 9, a powerful chip that can drive a new generation of smartphones and VR headsets. The company is also looking to push its other Exynos chips to automobiles, robots, wearables, and if there's an opportunity, Chromebooks.

Related: AMD Ryzen review: Which CPU is best: Intel or AMD?
Related: Gigabyte Aorus GA-AX370-Gaming 5 AMD Ryzen motherboard review
Related: RyzenMaster and HPET can make your Ryzen computer run slower

Samsung has rebranded the Exynos chips so they are easily marketable and understandable for customers. The chips are now being broken down into Exynos 9, 7, 5 and 3 brands. The Exynos 9 will be targeted at high-end devices and VR headsets, while the 3 will be aimed at low-end phones.

The new Exynos 9 chip is the 8895 and will likely go into the latest Samsung Galaxy S8 handset, which could be launched by the end of this month.

But it's also an especially powerful chip for VR headsets. The chip has eight cores -- four custom and four Cortex-A53 -- that give it tremendous horsepower. It has ARM's Mali G71 GPUs with 20 cores, which will deliver powerful graphics.

The processor can handle 4K playback and recording at 120 frames per second. The chip also has a vision processing unit for VR, and can handle motion detection and track head movement.

Additionally, the chip has a new throughput mechanism for easy data transfers between the CPU and GPU. The Exynos 8895 also supports LPDDR4 memory, and has an integrated gigabit modem.

Samsung will compete against companies like Qualcomm and MediaTek, which are highlighting their own chips at MWC. Sony's Xperia XZ smartphone was the first announced with Qualcomm's Snapdragon 835, which also has a gigabit modem. MediaTek announced the 10-core chip, the Helio X30, which will be available in smartphones sometime next month.

On paper, the Exynos 8895 chip is as good as the Snapdragon 835, and better than MediaTek's Helio X30. The Exynos adds some much-needed competition to the smartphone chip market, which Qualcomm dominated.

Samsung has acknowledged that it did not engage device makers enough about its chip strategy, and that it's had a only a few third-party Exynos successes, such as in Audi car infotainment systems. It'll take a while to expand its customer base, but over time companies will start trusting Samsung, said Ben Hur, vice president of Samsung LSI marketing.

The lack of knowledge so far about Samsung's Exynos chips has hurt the company. Verizon has been visibly backing rival Qualcomm, whose chips are used in the Galaxy S7 models for the U.S. markets. Also, Samsung's chips don't support CDMA, but cellular technologies like GSM, which are widely used in Asia and Europe. Samsung will add CDMA support to its chips soon, Hur said.


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags mobile phonesCPUs

Featured

Slideshows

Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Veritas honours top performing trans-Tasman partners

Veritas honours top performing trans-Tasman partners

Veritas honoured its top performing partners across the channel in Australia and New Zealand, recognising innovation and excellence on both sides of the Tasman. Revealed under the Vivid lights in Sydney, Intalock claimed the coveted Partner of the Year 2017 (Pacific) award, with Data#3 acknowledged for 12 months of strong growth across the market. Meanwhile, Datacom took home the New Zealand honours, with Global Storage and Insentra winning service provider and consulting awards respectively. Dicker Data was recognised as the standout distributor of the year, while Hitachi Data Systems claimed the alliance partner award. Photos by Bob Seary.

Veritas honours top performing trans-Tasman partners
Show Comments