Menu
Inside the broadband habits of a Kiwi nation…

Inside the broadband habits of a Kiwi nation…

New Zealand chewed through 1.5 exabytes (or 1,500,000,000 gigabytes) of data last year.

New figures released by Chorus have shed light on New Zealanders’ broadband habits, including the busiest day of the year for surfing the internet.

On an average day, data usage on the Chorus network is at its lowest at 5am and begins to rise between 6am and 8:30am - usage remains consistent during the day and jumps sharply from 3:30pm.

“It is unlikely to be a coincidence that it’s the same time certain data-hungry members of the family wander in from school,” Chorus network strategy manager, Kurt Rodgers, said.

“We slow down again over dinner time, and from 7:30pm we climb to our highest usage period of the day - between 8pm and 10:30pm - as we get through one or two Netflix shows, upload the homework or plan our next tropical holiday.

“Daily usage is higher in the weekends and we’re online slightly less at night on weekends too. But if you look at the numbers we’re generally following the same routine every day.”

However, Rodgers said New Zealanders’ online patterns change during the summer holidays.

“A lot of us may have been doing some Christmas shopping on 14 December at 9:30pm as that was the busiest 15 minute period on our network during 2016,” he added.

Furthermore, average consumption dropped 30 per cent on Christmas Day and more than 40 per cent on New Years’ Eve.

Meanwhile, data consumption in Chorus’ Auckland Central exchange dropped by 25 per cent over the Christmas/New Year break.

However, it is likely Aucklanders were not giving up their binge watching, just relocating it, as data use in the Coromandel increased by 44 per cent over the same period.

“Here at Chorus our analysts collect and interpret national and regional data consumption figures to help us plan for and manage traffic flow through our network in the future,” Rodgers added.

“We need to do that to make sure our national network has the capacity to get everyone’s favourite show to them; whether they’re watching it on the couch at home, or from their favourite holiday spot.

“Interesting trends aside, what these numbers are overwhelmingly telling us is that as a nation our average data use is growing fast.”

As a country, Rodgers said the nation chewed through 1.5 exabytes (or 1,500,000,000 gigabytes) of data last year.

“That’s a lot of information, emails, movies, music, and more being bundled and carried all over the country,” he added.

But despite the growing role of broadband in Kiwi lives, Rodgers said about 60 percent of homes and businesses on the Chorus network could have a better broadband connection, “often at no extra cost”.


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Chorusinternetbroadband

Featured

Slideshows

Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Veritas honours top performing trans-Tasman partners

Veritas honours top performing trans-Tasman partners

Veritas honoured its top performing partners across the channel in Australia and New Zealand, recognising innovation and excellence on both sides of the Tasman. Revealed under the Vivid lights in Sydney, Intalock claimed the coveted Partner of the Year 2017 (Pacific) award, with Data#3 acknowledged for 12 months of strong growth across the market. Meanwhile, Datacom took home the New Zealand honours, with Global Storage and Insentra winning service provider and consulting awards respectively. Dicker Data was recognised as the standout distributor of the year, while Hitachi Data Systems claimed the alliance partner award. Photos by Bob Seary.

Veritas honours top performing trans-Tasman partners
Show Comments