AWS - How cloud is shifting the paradigm for businesses

AWS - How cloud is shifting the paradigm for businesses

The company's A/NZ chief explains why cloud is changing the way partners and customers think about business problems

Paul Migliorini - AWS A/NZ managing director

Paul Migliorini - AWS A/NZ managing director

Building a cloud legacy for Australia and New Zealand

Migliorini takes a similar view to building a lasting business for AWS in A/NZ. The company takes the same long-term view to internal growth as it does to the channel.

“We are hoping to build a business that will outlast us all and so, we think about our customer relationships in that context,” he said.

“If you look at some of our longer-term relationships today, like Spotify, Netflix, or AirBnB, they started as tiny organisations. By having a long-term perspective, thinking about them beyond the context of a short-term contractual sale and by thinking about what we can do to help them over the long-term, we can build a good platform of trust in helping customers, as opposed to trying to sell things."

Migliorini said that, while a lot of what AWS develops on its platform is designed to help developers, the conversations at an executive level rarely touch on the technical.

“The reality is that technology is part of the equation, but this is a change in how we do things, largely about culture.

“You think about how people are innovating, the focus on experimentation and how we are thinking differently around risk, because the cost of failure [relating to cloud] is radically lowered.

“They are fundamental business conversations. If you want to be effective, you need to be agile, you need to have the ability to take insight and pivot on it quickly in a way that enables people to experiment. There is a whole series of really important board-level, c-level things in that.

“That’s where a lot of those conversations happen and we will enable those conversations through specific projects," he added.

Migliorini said Qantas’ move to AWS was indicative of this sort of shift in thinking and how technical developments can challenge thinking at the top.

He said Australia’s largest airline wanted to add on an additional route to Dallas from Australia but the company did not have the internal compute power to crunch the numbers.

“Qantas put that problem in an AWS context and consequently, it was able to put that flight leg on,” Migliorini explained. “You can think about that in the context of how to deploy an analytics solution on the AWS platform and all the technology that goes with that.”

“But really, what happened in a business context was that people who believed that the previous problem was not one which they could solve, now understand that they can solve big ticket issues in interesting ways using technology as a tool.

“It is reconditioning people on, effectively, the art of the possible. The whole paradigm of what you can do now changes,” he added.

Chris Player travelled to AWS re:Invent 2016 as a guest of Amazon Web Services

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Tags Amazon Web ServicesPaul Migliorini



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