Menu
Worldwide PC shipments dip for fifth consecutive year

Worldwide PC shipments dip for fifth consecutive year

Gartner says PC industry ended 2016 with 3.7 per cent decline in Q4 shipments

Inactivity in the PC market has caused worldwide PC shipments to decline for the fifth year in a row – from 2012 – according to analyst firm, Gartner. It found that worldwide PC shipments totalled 72.6 million units in the fourth quarter of 2016, a 3.7 per cent decline from the fourth quarter of 2015.

In total, 2016 saw 269.7 million units shipped, a 6.2 per cent decline from 2015. 2016 shipment totals were at the same levels as shipments in 2007.

PC shipments in the Asia-Pacific market totalled 24.8 million units in the fourth quarter of 2016, a 3.9 per cent decline from the fourth quarter of 2015.

Gartner principal analyst, Mikako Kitagawa, said stagnation in the PC market continued into the fourth quarter of 2016 as a result of the fundamental change in PC buying behaviour during holiday sales.

"The broad PC market has been static as technology improvements have not been sufficient to drive real market growth. There have been innovative form factors like 2-in-1s and thin and light notebooks, as well as technology improvements, such as longer battery life.

“This end of the market has grown fast, led by engaged PC users who put high priority on PCs. However, the market driven by PC enthusiasts is not big enough to drive overall market growth,” she said.

In addition, she said the other side of the PC market sees these units becoming infrequently used.

“Consumers in this segment have high dependency on smartphones, so they stretch PC life cycles longer. This side of the market is much bigger than the PC enthusiast segment; thus, steep declines in the infrequent PC user market offset the fast growth of the PC enthusiast market."

But according to Kitagawa, it’s not all doom and gloom for the PC industry. She mentioned that although the overall PC market will see stagnation, there are growth opportunities within the market, such as the engaged PC user market, the business market and gaming.

However, these growth areas will not prevent the overall decline of the PC market, at least in the next year.

In terms of specific vendor sales (between Lenovo, HP Inc, Dell, Asus, Apple, and Acer), Apple’s Mac shipments totaled 5.3 million units during the fourth quarter of 2016, a decline of 0.9 per cent compared to the same quarter in 2015 regardless of the launch of the new MacBook Pros.

On the other hand, Lenovo, HP Inc, and Dell all experienced an increase in worldwide PC shipments in the fourth quarter of 2016.

According to Gartner, Lenovo maintained the top position, as the company experienced shipment increases in North America and EMEA, while Asia-Pacific and Japan proved to be challenging markets.

Asus suffered the steepest decline among the six vendors in the fourth quarter of 2016. Gartner analysts attributed this to Asus’ shifting PC strategy, which is now focusing more toward the high-end market.

"PCs are not a preferred gift item any longer, as consumers gravitate toward other consumer electronics, such as virtual personal assistant (VPA) speakers, virtual reality (VR) head-mounted devices, and wearables," Kitagawa added.

“Vendors and channels did not have high expectations for the holiday PC sales, so the marketing campaigns remained relatively quiet,” she said.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags GartnerPC salesPC sales dropshipments

Featured

Slideshows

Reseller News Platinum Club celebrates leading partners in 2019

Reseller News Platinum Club celebrates leading partners in 2019

The leading players of the New Zealand channel came together to celebrate a year of achievement at the annual Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months.

Reseller News Platinum Club celebrates leading partners in 2019
Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosted its second annual alumnae breakfast for the Women in ICT Awards in New Zealand, designed to showcase the leading female leaders in the industry. Held at The Cordis in Auckland, attendees came together to hear inspiring keynotes and panel discussions, alongside high-level networking among peers. Photos by Gino Demeer.

Reseller News hosts alumnae breakfast for Women in ICT Awards
Reseller News Innovation Awards 2019: meet the winners

Reseller News Innovation Awards 2019: meet the winners

Reseller News honoured the standout players of the New Zealand channel in front of more than 480 technology leaders in Auckland on 23 October, recognising the achievements of top partners, emerging entrants and innovative start-ups.

Reseller News Innovation Awards 2019: meet the winners
Show Comments