Menu
Sony planning VR beyond gaming, says Hirai

Sony planning VR beyond gaming, says Hirai

Sony Pictures and Music are both planning VR content, CEO discloses

The PlayStation VR is Sony's biggest and boldest push yet into virtual reality, but consumers can expect more from the company in the TV and music realms, its CEO said in Las Vegas on Wednesday.

"With PlayStation VR, we were able to provide you dramatic, transformational gaming experiences and our ambitions for VR are not limited just to gaming," said Kaz Hirai at a news conference at the CES show.

Alluding to the company's strengths in television, music and movies, he said he believes Sony is well positioned to enhance how consumers experience these products.

As an example, he cited a recent project by Sony Music in which a VR experience was created with music by Kygo. It launched on the PlayStation Store on Wednesday for US$1.99.

"Many more VR experiences will be coming soon from Sony Pictures Entertainment and also from Sony Music Entertainment," Hirai said.

170104 sony hirai 2 Martyn Williams

Sony CEO Kaz Hirai speaks at CES in Las Vegas on January 4, 2017.

Sony hasn't so far announced any additional VR hardware beyond the PlayStation VR and that requires a PlayStation 4 console.

On the PlayStation 4, Hirai said Sony sold 6.2 million of the console over the holidays to take cumulative sales of the device to 53.4 million as of January 1.

"It's momentum is very strong," he said.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags CES 2017

Events

Featured

Slideshows

Channel kicks 2021 into gear as After Hours returns to Auckland

Channel kicks 2021 into gear as After Hours returns to Auckland

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Pantry at Park Hyatt in Auckland to kick-start 2021.

Channel kicks 2021 into gear as After Hours returns to Auckland
The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Show Comments