Menu
Apple said to be eyeing wearable AR glasses

Apple said to be eyeing wearable AR glasses

The iPhone maker would enter a crowded VR and AR market where Microsoft, Facebook and Google play

Apple is working on wearable digital glasses that would connect wirelessly to the iPhone and show content in the wearer’s field of vision, according to a news report.

The iPhone maker has indicated previously its interest in augmented reality. Unlike the simulated world of virtual reality, AR supplements with images and information the user’s normal view of the world.

We are high on AR for the long run. We think there are great things for customers and a great commercial opportunity,” Apple CEO Tim Cook said in an earnings call in July, talking about the need for Apple’s devices to work with other developers' products, such as the successful Pokémon Go game.

[Related: Google Daydream VR full, in-depth review]

The company has also hired VR and AR experts and made some acquisitions that could help it meet its AR goals. Apple has discussed the glasses project with potential suppliers, reported Bloomberg on Monday, citing people familiar with those discussions.

The company may be close to a prototype stage as it is said to have ordered small quantities of near-eye displays from one supplier for testing.

The company hasn’t, however, ordered components in numbers that would suggest that mass production plans are imminent, a person told Bloomberg.

Apple could not be immediately reached for comment. The company will be entering a crowded markets where Microsoft is pushing its AR glasses, called HoloLens, while Facebook-owned Oculus VR is targeting the VR market.

Google launched its VR headset called Daydream View that will work with compatible phones including the company's Pixel smartphones.

Apple’s glasses will be introduced in 2018 at the earliest, if the company goes ahead with the project, according to a Bloomberg source.

New product categories, including the AR glasses, could help the company make up for falling iPhone sales.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Appleaugmented reality

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments