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​Avnet introduces data analytics focus to IBM channel

​Avnet introduces data analytics focus to IBM channel

Distributor deepens analytics play through industry-specific IBM partner initiative.

Avnet has struck a data-driven partnership with IBM across Australia and New Zealand, designed to create an ecosystem of partners specialising in industry-specific data analytics solutions.

As part of a regional roll-out, the move follows the launch of the distributor’s Data Analytics, Cognitive Computing and IoT Solutions Specialist Business Unit in July.

Terms of the partnership will see Avnet data analytics specialists provide the channel with training, pipeline development support, education and enablement, alongside pre- and post-sales services across high-growth industries, such as finance, insurance and retail.

Working in collaboration with IBM sales teams, the move is in direct response to the increased demand for specialised partners across the industry.

“This collaboration between Avnet and IBM is the latest example of how Avnet is providing the specialisation and technical expertise partners need to pursue the high growth opportunities of the future,” Avnet Technology Solutions Asia Pacific vice president of data analytics, cognitive computing and IoT solutions, Rodger Soo, said.

“Avnet’s new data analytics initiative will significantly speed our finance, insurance and retail partners’ time to value by providing them with the resources and connections they require to quickly identify and close analytics sales.”

According to Soo, Avnet's initiative is builds upon IBM's recently introduced industry analytics solutions, which feature pre-built analytics capabilities, including pre-built predictive analytic modelling patterns and interfaces for focused industry use cases.

With interactive and role-specific dashboards, Soo said partners can help customers share predictive insights across teams and organisations.

“To succeed in the evolving markets of today, partners need to acquire new skills that enable their customers to predict these market shifts and capitalise on the opportunities they present,” IBM Asia Pacific vice president of global partners, Hui Li Lee, added.

“Avnet’s new analytics initiative will enable IBM partners to receive tailored training as well as sales support to create new industry-specific data analytics solutions to solve business problems across high-growth industries.”


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