Menu
Google buys eye-tracking VR firm Eyefluence

Google buys eye-tracking VR firm Eyefluence

The deal signals Google's growing interest in VR and AR

Google has acquired a 3-year-old eye-tracking company for virtual and augmented reality headsets, signaling the tech giant's interest in the immersive technologies.

Eyefluence, founded in 2013 by serial entrepreneurs Jim Marggraff and David Stiehr, develops eye-interaction technologies to control VR and AR headsets. "Eyes can instantaneously transform intent into action, enabling communication as fast as you can see," the company says.

The deal with Google was announced Tuesday. "With our forces combined, we will continue to advance eye-interaction technology to expand human potential and empathy on an even larger scale," Eyefluence said in a blog post.

Google released its Cardboard smartphone VR visor in mid-2014 and its Daydream View VR headset in early October. The company is also reportedly working on a high-end VR headset.

The deal allows Google to put Eyefluence's technology into VR and AR products like Daydream, allowing third-party developers and publishers to use it as part of the Google's UI toolkit, said Lewis Ward, research director for gaming and VR/AR at IDC.

Still, there are some questions on how eye control of VR and AR systems will work, he said by email. "I'm still not sure how they tell [that] you want to 'double-click,' as opposed to simply look at something for a long time, but it does make sense to leverage the eyes as a viral part of the AR/VR UI scheme moving forward," Ward added.

Google and Eyefluence didn't disclose the terms of the deal.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Mergers and acquisitionsemerging technologyeye tracking

Featured

Slideshows

Ingram Micro maintains Showcase 2018 momentum in Wellington

Ingram Micro maintains Showcase 2018 momentum in Wellington

Ingram Micro maintained Showcase 2018 momentum in Wellington, hosting more than 40 vendors at TSB Arena. Under the banner of Leading the Way, the event demonstrated what’s new, what’s next and how it can be used to improve business and everyday life.

Ingram Micro maintains Showcase 2018 momentum in Wellington
Ingram Micro launches Showcase 2018 in Christchurch

Ingram Micro launches Showcase 2018 in Christchurch

Ingram Micro kickstarted Showcase 2018 in Christchurch, hosting more than 40 vendors at Horncastle Arena. Under the banner of Leading the Way, the event demonstrated what’s new, what’s next and how it can be used to improve business and everyday life.

Ingram Micro launches Showcase 2018 in Christchurch
Data breach notification laws in NZ: How can partners prepare?

Data breach notification laws in NZ: How can partners prepare?

This exclusive Reseller News Roundtable outlined the responsibilities facing security partners today, assessing risk while evaluating the role of the vendor in providing added layers of protection.

Data breach notification laws in NZ: How can partners prepare?
Show Comments