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Apple Mac shipments take a beating in Q3 as PC shipments decline

Apple Mac shipments take a beating in Q3 as PC shipments decline

Mac shipments declined by 13 percent during the third quarter of 2013, IDC says

Sales of Windows PCs fared better than Apple Macs during the third quarter this year.

Third-quarter PC shipments declined by 3.9 percent compared to the same quarter last year, but Mac shipments dropped by 13 percent. PC shipments totaled 68 million units, according to IDC.

The declines weren't as bad as expected, and were roughly 3.2 percent ahead of IDC's initial projections, the research firm said.

In the top five PC companies, fourth-placed Apple registered the largest decline, with the 13 percent drop in Mac shipments. Apple's Mac sales totaled 5 million units during the quarter, declining from 5.76 million units in the same quarter a year ago.

Many Mac laptops and desktops are due for an upgrade to Intel's Skylake and Kaby Lake processors. That could grow Mac shipments. IDC's numbers do not include detachable devices like the iPad Pro.

IDC analyst Jay Chou couldn't immediately say if Chromebook shipments outpaced Macs. The research firm will tabulate those numbers next month.

Chromebook shipments are growing at a fast rate thanks to their use in education and could outpace Mac shipments some day. IDC expects Chromebook shipments to be sluggish in the fourth quarter, however.

The rate of decline wasn't as bad for Windows PCs makers, spurred by Windows 10 upgrades and back-to-school season shipments. HP closed in on Lenovo's spot as the world's top PC maker. Lenovo beat HP to become the world's top PC maker in 2013, but HP is looking to regain the crown.

Slower growth in China hurt Lenovo, but the company's shipments in the U.S. continued to grow. HP had shipment gains across all geographies.

Lenovo's shipments totaled 14.5 million units, declining by 3.2 percent, a 21.3 percent market share. HP's unit shipments totaled 14.4 million units, growing by 3.3 percent, a 21.2 percent market share. Shipments for third-placed Dell went up by 6.2 percent to 10.8 million units, while PC shipments for fifth-placed Asus went up 5.2 percent to 4.7 million units.


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