Menu
​Are New Zealanders addicted to digital?

​Are New Zealanders addicted to digital?

Kiwis spending almost as much time on smart devices as they do sleeping.

For an increasing number of New Zealanders, using smart devices and accessing online content is no longer just an occasional action, it is a way of life.

Recent IDC findings show that in a typical week the average Kiwi now spends 47 hours using a smart device such as a smartphone, tablet, desktop PC or notebook.

Delving deeper, this figure excludes the amount of time spent using other digital devices (TV etc.) so even if this amounts to a conservative two hours a week, it is most likely that New Zealanders now spend more time on digital activities than they do sleeping in a typical week.

“Smart device adoption is growing strongly,” IDC senior market analyst of telecommunications, Shane Minogue, said.

“The average New Zealand consumer owns seven digital devices and four of these can be classified as 'smart' devices (can access the internet).”

Minogue said consumers' willingness to pay for online services is increasing with the adoption of paid for video streaming services doubling in one year, from 12 per cent to 24 per cent.

New Zealand has one of the highest social network adoption rates in the world, with 86 per cent of its consumers accessing Facebook in the last 30 days, far ahead of the worldwide average of 75 per cent and slightly ahead of the United States at 84 per cent.

“22 per cent of New Zealand Facebook users indicate they are "constantly" using the service, showing how a growing segment of New Zealand consumers now see online as an intrinsic part of their lives,” Minogue added.

“In the past consumers saw online activities as something to tap into when required. However, increasingly it is becoming the main tool of interaction in social environments, in entertainment, in work, in communication and in personal life management.”

The survey was conducted in April/May 2016 and highlights the fast uptake of paid for Video on Demand (VOD) services like Netflix, Neon and Lightbox since they came to market.

“It shows that New Zealand consumers are increasingly spending their disposable income on online services such as video, music, and even data storage,” Minogue added.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags digitalIDC

Featured

Slideshows

Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Show Comments