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​Reseller News launches State of the IT Channel report

​Reseller News launches State of the IT Channel report

Made in New Zealand, for New Zealand.

Reseller News is pleased to announce the launch of State of the IT Channel, an annual report uncovering the inner workings of the New Zealand channel.

Driven by reseller demand, State of the IT Channel will provide in-depth analysis of the opportunities and challenges impacting the Kiwi ICT industry.

Spanning vendor, distributor and channel partners, the research will offer valuable insight into local management priorities, technology directions and market strategies from across all parts of the country.

Sourced entirely from New Zealand businesses, this report will help inform strategic planning processes for the year ahead, providing an objective, unbiased analysis of the changing IT landscape.

The report will be split into three sections - vendor, distributor, reseller - providing tailored questioning for each demographic.

From a reseller perspective, this report will offer the opportunity to outline what vendors and distributors in New Zealand do well, and don’t do well, as well as documenting the key areas of focus in the 12 months ahead.

State of the IT Channel provides a platform for resellers to offer strategic feedback on channel practices and processes in New Zealand, outlining clear checklists and areas of improvement to consider.

Delving deep into partner programs, technology portfolios and channel incentives, this study will showcase what a top-performing vendor looks like in New Zealand, outlining the common challenges and frustrations hindering the reseller community.

For example, do resellers value exclusive access to new products, lead generation, technical support or greater price flexibility from vendors? The State of the IT Channel will reveal the country’s top priorities.

Likewise, this report will also determine the role of distribution in light of emerging technologies, changing business models and new customer demands.

In outlining business and technology priorities for the year ahead, the report will allow resellers to benchmark strategies against that of the industry, while also highlighting where customer priorities lie in 2016 and beyond.

From a vendor perspective, State of the IT Channel provides a forum to outline how resellers can be successful going forward, providing clarity around business and technology go-to-market approaches.

Through splitting the report into three sections, research will show whether vendor, distributor and reseller priorities align, and where the gaps of opportunity are emerging across the industry.

From a distributor perspective, this research will offer the clearest indication yet as to what resellers truly value in distribution, documenting the services that matter - and don’t matter - in New Zealand today.

While also assessing what a distributor looks for in a vendor, this report will uncover the top technology priorities for distribution in the year ahead, including the opportunities and challenges facing the industry.

Made in New Zealand

With Kiwi-specific statistics a rarity, State of the IT Channel will source insights and opinion from New Zealand-based personnel only, providing the most accurate assessment of the channel in the process.

To provide a true understanding of where the market is heading in New Zealand, Reseller News encourages all companies to share this report internally with staff, to ensure the opinions of all are captured in a confidential and objective manner.

State of the IT Channel will officially launch this week in New Zealand, with answers completely confidential and reported only in combination with those of other survey participants.

The study will close in late October, with top line results set to be published on Reseller News, and a more in-depth presentation to be delivered by Reseller News Editor, James Henderson, upon request.


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