Menu
Toshiba hopes cloudless smartphone backup will have a bright future

Toshiba hopes cloudless smartphone backup will have a bright future

Toshiba is showing a prototype smartphone backup station and a new SSD at IFA

What will back up all the data on your smartphone, but doesn't physically exist? No, it's not another cloud backup service, it's the centerpiece of Toshiba Storage Peripherals' booth at IFA.

The as-yet-unnamed (and unfinished) product will be about the size of a small plate, to judge by the prototype in a glass case on the booth. It will have a USB connection to charge your smartphone and back up its contents to an included 500 GB hard disk. There will be no cloud servers involved, and no internet connection needed: Everything will stay inside the device, said Toshiba's product manager for hard disks, Eun-Kyung Hong.

"This is for home backup where you know all your data is in your home, not in the cloud where you don't know whether it's secure or not," she said.

Toshiba's focus on local storage without cloud features reflects a growing unease about the safety and reliability of internet storage services. In the past, hackers have obtained intimate celebrity selfies stored in Apple's iCloud, and more recently Dropbox has encouraged 68 million users to change their passwords because of a breach dating back to 2012.

The backup device will also be able to transfer data to a new phone, Hong said.

Backup and transfer will each require the use of an app on the smartphone. Initially, the product will be available for Android only, reaching the biggest share of European smartphone users, but there's no reason the company couldn't develop a version for iPhone, too, she said.

When the device goes on sale, probably early next year, it will cost a little more than a 500 GB portable hard drive, she said. Toshiba's 500 GB Canvio drives retail for €50 (US$56) to €60 in Germany. That would put the forthcoming Toshiba device at around the same price as Sony's now discontinued Personal Content Station, which backed up phones and cameras over USB or Wi-Fi, but also had cloud functions.

Toshiba had another new product on the stand that's much closer to shipping.

The A100 SSD will go on sale next month at a price yet to be determined, said Paul Lin, product manager for flash memory.

The 240 GB flash drive is aimed at home users wanting to upgrade existing PCs or laptops. It's a mid-range product, not intended for power users, but nevertheless, it appears, on paper, to outperform many comparable devices in one important respect. Sequential read and write speeds are up to around 550 MB/s and 480MB/s, respectively, while random read speed can reach 87,000 IOPS.

The stand-out statistic for a mid-range product like this is the random write performance -- up to 82,000 IOPS, according to Toshiba. Models released over the last year have stalled at a third to half that speed.

The biggest bottleneck for products like this, going forward, is the SATA interface, not the flash memory, Lin said. To get further performance improvements, future generations will need to use the PCIe interface, today found mostly in gaming machines or high-end laptops and desktops.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags IFAtoshiba

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments