Menu
Google buys Orbitera to improve its cloud app deployment services

Google buys Orbitera to improve its cloud app deployment services

The deal means that Google will operate a multi-cloud deployment service

Google has acquired Orbitera, a startup that aims to make it easier for software vendors to sell cloud-based products to businesses.

The startup gives software vendors a suite of tools for deploying and managing cloud applications, and for billing businesses that use them.

Right now, Orbitera supports deploying applications on Amazon Web Services and Microsoft Azure, not Google Cloud Platform. Google said it will continue to support software deployments on platforms other than its own. That's similar to its approach to Stackdriver, a cloud monitoring tool that works with GCP and AWS.

One of Orbitera's key features is a service that lets companies try out enterprise software using the cloud. Vendors can set up profiles for proof-of-concept environments that are then automatically deployed on the cloud platform of their choice when a user requests a trial.

Google's announcement explicitly states that it's aiming to support businesses with multi-cloud deployments. That's a somewhat different approach to Amazon and Microsoft. While they both support multi-cloud deployments, their marketing is focused on getting customers to standardize on their own services.

IDC analyst Al Hilwa said he thinks the move is a way for Google to build credibility with enterprises.

"Google is aggressively building its enterprise credibility in the cloud, so perhaps they believe that this will allow them to build on the ecosystem side, which is always a great area to increase community engagement and adoption," he said.

Because Orbitera doesn't require customers to use GCP, Hilwa said it's possible the deal might not drive any new growth for Google's cloud.

The deal also seems to mesh nicely with Google's acquisition of Bebop, the startup helmed by Diane Greene before she became head of the company's cloud division. Bebop was building tools to help businesses more easily build cloud apps. If Google is able to fuse the two, it could help companies build cloud apps and then turn them into commercial products.


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Google

Featured

Slideshows

Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Show Comments