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​Samsung makes Maori stand through Te Wānanga o Aotearoa printing partnership

​Samsung makes Maori stand through Te Wānanga o Aotearoa printing partnership

Tech giant develops language pack enabling Māori to be used on commercial printers.

Te Wānanga o Aotearoa will be the first institution in the world to implement a newly developed solution for Samsung printers, that allows the machines to be operated in te Reo Māori.

The printers feature a built-in android-based touchscreen tablet, offering students and staff at Te Wānanga o Aotearoa (TWoA) the option to interact with the printers entirely in Māori.

“Having the ability to operate the printers in te Reo Māori fits perfectly with the values of our organisation, reflecting the fact that we strive to put the user, not the technology, at the heart of everything we do,” says Garry Johnston, Executive Director of Information Technology, TWoA.

“Our Māori language strategy focuses on normalising te Reo Māori and using it as a part of our everyday life, both in our work place, and in our learning environment.

“Having Samsung printers that are operated in te Reo Māori encourages our staff and students to use te Reo Māori on a daily basis.”

Johnston says the project is the result of an intensive software translation project, led by Samsung’s developer team in Korea, and supported by Samsung’s local New Zealand enterprise team, and translators Netana Enterprises, from New Zealand.

The task involved translating hundreds of words and phrases from English into Māori, which were then tested and cross-checked to ensure every command and notification on the printer was comprehendible, with more than 26,000 lines of text translated.

“Samsung noticed there was a lack of technology in the market supporting te Reo Māori, particularly for commercial products such as printers, which are common place in education and Government institutions,” says Verdon Kelliher, Strategic Innovation Director, Samsung Electronics.

“With our A3 printer range, we saw an opportunity to develop a language solution that could cater for this unique New Zealand need.”

Kelliher says the language upgrade pack for Samsung’s A3 printer range is included in the next global firmware release, due in coming months.

Going forward, all current customers of Samsung’s android-based A3 printers will be able to upgrade existing firmware to support te Reo Māori, which will be available to all Samsung android based A3 printers globally.

“Simple English phrases that are commonly used in technology, such as ‘quick start fax’, don’t have a natural equivalent in Māori,” adds Kereama Nathan, Director, Netana Enterprises.


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