Menu
Former Xero boss joins Seera as it plans for channel dominance

Former Xero boss joins Seera as it plans for channel dominance

Chris Ridd joins as investor and advisor as company maps out strategy for expansion and IPO

Former Xero chief, Chris Ridd, has joined Seera as an investor and advisor

Former Xero chief, Chris Ridd, has joined Seera as an investor and advisor

Australian independent software vendor (ISV), Seera, has appointed former Xero chief, Chris Ridd, as investor and advisor as it increases its channel focus and looks to significantly expand its partner base.

Seera is a Cloud-based unified talent management solution provider which offers enterprise and SMB versions of its product hosted on Microsoft Azure.

It sells direct and through channel via a distribution partnership with Rhipe.

The company was founded by former Seek executive, Bradley Birchall, who said Ridd’s experience as MD of Xero was what the company needed as it pushes for channel expansion and an IPO in 2017.

Ridd told ARN that Seera was currently at a similar stage to that which Xero was in 2010.

“The company has achieved just over a million in revenue, they are developing our sales and marketing go to market strategy as well as refining the product and looking at the channel strategy,” he said.

“Even though the Xero business is very different to Seera’s, there are a lot of similarities building a SaaS [Software-as-a-service] company.

Ridd said he saw potential in Microsoft’s and Rhipe’s partner base and partnership with Rhipe.

“Seera with Rhipe’s assistance is looking to establish channel partners which specialise in HR and talent management.

“As I experienced at Xero, building a strong, sustainable channel is a big part of go to market strategy.

Ridd said Seera is actively courting channel partners across Australia and in international markets and the company was seeking channel partners who play in the enterprise space.

“Microsoft are keen to build local ISVs which are hosting on Azure and part of what we are doing is trying to leverage that partnership,” he added.



Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Microsoftxerochris riddRhipeSeera

Featured

Slideshows

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomed 2018 inductees - Chris Simpson, Kendra Ross and Phill Patton - to the third running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing landscape of the technology industry in New Zealand, while outlining ways to attract a new breed of players to the ecosystem. Photos by Gino Demeer.

Reseller News welcomes industry figures for 2019 Hall of Fame lunch
Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

The channel came together for the inaugural Reseller News Emerging Leaders Forum in New Zealand, created to provide a program that identifies, educates and showcases the upcoming talent of the ICT industry. Hosted as a half day event, attendees heard from industry champions as keynoters and panelists talked about future opportunities and leadership paths and joined mentoring sessions with members of the ICT industry Hall of Fame. The forum concluded with 30 Under 30 Tech Awards across areas of Sales, Entrepreneur, Marketing, Management, Technical and Human Resources. Photos by Gino Demeer.

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019
Show Comments