It could be another #primedayfail for Amazon. The online retailer has reported some customers are having problems adding items to their shopping carts and missing out on deals that have been heavily advertised on TV.
Some customers are reporting difficulty with checkout. We're working to resolve this issue quickly.— Amazon (@amazon) July 12, 2016
Prime Day is a company-proclaimed online shopping day designed to boost sales by offering selected merchandise at discounts. Available only to members of the Amazon Prime subscription service, it's also used as a way to boost that membership.
Last year Amazon was criticized for the poor selection of goods available and the speed at which they sold out.
@amazon Yeah, I can't add anything to my cart. Deal expires soon!— Melissa Swain (@superchikk) July 12, 2016
In creating Prime Day, Amazon took inspiration from China's Alibaba which has a major shopping holiday every November 11. Dubbed "Single's Day" because the numeric date is 1.11, the day is promoted as a time that single people can buy themselves gifts. It has turned into one of the world's biggest online shopping days. Amazon Prime Day is yet to reach such heights.