Menu
Google buys sneaker-scanning machine learning company Moodstocks

Google buys sneaker-scanning machine learning company Moodstocks

The French company will close down its object recognition API after staff join Google's Parisian R&D team

Someone at Google really likes sneakers: The company has just bought a French machine learning startup that taught a computer how to recognize 15,000 different types of them.

Paris-based Moodstocks builds image and object recognition software using deep learning techniques, and offered an Android app and visual search API that could recognize certain kinds of object. By analyzing video from a smartphone camera, and correlating it with accelerometer readings to determine how the camera is moving around, the software is able to infer information about the three-dimensional shape of objects in the video, facilitating their recognition.

In February 2015 the company demonstrated its ability to identify sneakers through its app. Three months later, after training the software using 15,000 photos of shoes from an online retailer's website, Moodstocks claimed to be able to shop online for all the sneakers on sale in a Macy's store.

Google has been introducing elements of machine learning into its existing online services, including Google Translate and Inbox, a next-generation interface for Gmail.

Its online photo archival service, Google Photos, uses machine learning to identify categories of photo, such as parties or beach scenes, to make it easier to search.

But there's still a lot of work to be done in this field, according to Google's blog post (in French) announcing the acquisition of Moodstocks.

Google said the Moodstocks team will join its existing research and development operation in Paris.

There, they will develop image recognition tools for use in Google services, the Moodstocks team wrote on their own site.

Meanwhile, Moodstocks will discontinue its own image recognition services, although paying subscribers will have access until their subscriptions run out, the post said.

Google didn't put a price on the Moodstocks acquisition, but it's unlikely to be as high as the $500 million it reportedly paid in 2014 for the much larger DeepMind, the London-based developer of the Go program that beat top player Lee Se-dol in March.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments