Menu
Google buys sneaker-scanning machine learning company Moodstocks

Google buys sneaker-scanning machine learning company Moodstocks

The French company will close down its object recognition API after staff join Google's Parisian R&D team

Someone at Google really likes sneakers: The company has just bought a French machine learning startup that taught a computer how to recognize 15,000 different types of them.

Paris-based Moodstocks builds image and object recognition software using deep learning techniques, and offered an Android app and visual search API that could recognize certain kinds of object. By analyzing video from a smartphone camera, and correlating it with accelerometer readings to determine how the camera is moving around, the software is able to infer information about the three-dimensional shape of objects in the video, facilitating their recognition.

In February 2015 the company demonstrated its ability to identify sneakers through its app. Three months later, after training the software using 15,000 photos of shoes from an online retailer's website, Moodstocks claimed to be able to shop online for all the sneakers on sale in a Macy's store.

Google has been introducing elements of machine learning into its existing online services, including Google Translate and Inbox, a next-generation interface for Gmail.

Its online photo archival service, Google Photos, uses machine learning to identify categories of photo, such as parties or beach scenes, to make it easier to search.

But there's still a lot of work to be done in this field, according to Google's blog post (in French) announcing the acquisition of Moodstocks.

Google said the Moodstocks team will join its existing research and development operation in Paris.

There, they will develop image recognition tools for use in Google services, the Moodstocks team wrote on their own site.

Meanwhile, Moodstocks will discontinue its own image recognition services, although paying subscribers will have access until their subscriptions run out, the post said.

Google didn't put a price on the Moodstocks acquisition, but it's unlikely to be as high as the $500 million it reportedly paid in 2014 for the much larger DeepMind, the London-based developer of the Go program that beat top player Lee Se-dol in March.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Events

Featured

Slideshows

Channel kicks 2021 into gear as After Hours returns to Auckland

Channel kicks 2021 into gear as After Hours returns to Auckland

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Pantry at Park Hyatt in Auckland to kick-start 2021.

Channel kicks 2021 into gear as After Hours returns to Auckland
The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Show Comments