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​Why PC market stability remains an elusive goal for struggling vendors

​Why PC market stability remains an elusive goal for struggling vendors

Worldwide PC shipments are forecast to decline by 7.3 percent year over year in 2016.

Worldwide PC shipments are forecast to decline by 7.3 percent year over year in 2016, with market stability remaining an elusive goal for struggling vendors.

According to an updated forecast from IDC, the outlook continues to call for progressively smaller declines through 2017 followed by stable volume in 2018.

However, growth in 2016 is now expected to be roughly 2 percent below earlier projections as conditions have been weaker than expected.

Growth in the first quarter of 2016 (1Q16) came in at -12.5 percent, just below IDC's forecast of -11.3 percent, and inhibitors such as weak currencies, depressed commodity prices, political uncertainty, and delayed projects continue to constrain shipments.

Although growth rates for devices such as phones and tablets continue to fall, potentially reducing the competitive pressure on PCs, we have not seen this translate into stronger PC shipments.

The financial pressure on consumers across regions, and the availability of alternatives such as delaying a PC replacement by using a free Windows 10 upgrade or relying more on other devices continues to pressure consumer PC shipments.

Similarly, while a large share of enterprises are evaluating Windows 10, the pace of new PC purchases has not yet stabilised commercial PC shipments.

“The latest update reflects continuing pressure on PC shipments, but does not significantly change the factors driving the market,” says Loren Loverde, vice president, Worldwide Tracker Forecasting and PC research, IDC.

“In addition, we have now had four consecutive quarters of double-digit volume declines. This type of prolonged slump is unprecedented, and lowers the bar for some improvement going forward.

“Unfortunately, the PC market still faces some persistent challenges, and for now, improvement continues to mean slower declines.”

Detachable Tablets also present a growing challenge as specs and price increasingly compare favourably against notebook PCs.

Combining detachable tablets with PCs, the market is projected to decline by just over 2 percent in 2016 with small positive growth in later years, though still falling well short of peak shipments.

“Although inventory has improved in some markets, channels remain extremely conservative,” adds Jay Chou, research manager, Worldwide PC Tracker, IDC.

“The economic and competitive pressures are particularly affecting the consumer segment, which is projected to see another year of double-digit declines in 2016, and decline throughout the forecast.

“In contrast, commercial shipments are projected to decline just 4.4 percent in 2016 and see slightly positive growth for the next few years.”



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