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UPDATED: rhipe adds Sinefa to Asia-Pacific vendor portfolio

UPDATED: rhipe adds Sinefa to Asia-Pacific vendor portfolio

Increases play in Cloud network management space

Rhipe's Warren Nolan and Chris Sharp

Rhipe's Warren Nolan and Chris Sharp

Cloud channel company, rhipe (ASX:RHP), has added on to its vendor portfolio by signing a strategic partnership with software developer, Sinefa, to distribute its network-traffic software technology across the Asia-Pacific region.

The agreement will also see Sinefa available as part of rhipe’s Indirect Cloud Solution Provider (CSP) program, alongside a number of targeted business solutions from ISVs that can help partners build differentiated offerings to SMB and enterprise customers.

rhipe’s chief strategy officer, Chris Sharp, said the partnership with Sinefa is timely given companies are struggling with network-performance issues and need deeper network-intelligence solutions from channel partners.

Sinefa provides a combination of traffic visibility and control, which allows network managers to identify problems and give priority to mission-critical applications.

“As companies migrate more applications and devices to the Cloud, and the virtualisation of networks continues to drive demand better visibility and control, MSPs need to be able to deliver network services to customers quickly, profitably and with the best possible quality,” Sharp said.

Sharp told ARN Sinefa needed a partner that had the reach to take it into not only the Australian MSP and Cloud market, but one that could help them to grow into Asia.

“Mutual contacts were saying that we needed to talk and when we did it became a case of how quickly can we make this happen and how do we make sure have the best possible launch platform.

“We took the time to test the market with a number of our partners and in so doing it has become apparent to us at rhipe is that the performance of networks is critical in ensuring our partners have a successful and profitable Cloud strategy,” he said.

According to Sharp, rhipe partners can now also generate extra revenue from the sale of Sinefa services by helping them protect their customers’ business networks. He added that MSPs, ISPs and businesses involved in the datacentres space can benefit from this deal.

“Sinefa fits our key criteria for partners as it reduces costs for our partners, increases revenue opportunities, and reduces risk in their business. It is delivering a product in a subscription model, and has simplified a complex network technology so that any MSP or reseller can use it.”

Sinefa marketing director, Peter Russell, said this subscription-software distribution agreement with rhipe is pivotal in broadening market opportunities for the Melbourne-based software start-up

“rhipe is fast establishing itself as the preeminent software distributor in Asia-Pacific, and it offers vendors like us a fast and efficient way to market. Sinefa’s primary focus has been building partnerships in Australia; now the opportunity is to upscale the company’s exposure to the Asia-Pacific region.

“rhipe is building primary relationships and integrating core purchasing functions with resellers in a wider geographical region than Sinefa can currently reach. Resellers don’t want to deal with many individual vendors, so it makes sense for them to go to one distributor to purchase their software, and receive one standard invoice for everything,” Russell said.


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