Menu
Apple is said to be extending iPhone refreshes to once every three years

Apple is said to be extending iPhone refreshes to once every three years

Lack of major advances in smartphone hardware is said to be behind the move

Apple is looking to make evolutionary rather than revolutionary changes to its iPhone this year as it extends the major refresh cycle to once every three years, according to a report in Tuesday's Nikkei newspaper.

The change, which the newspaper said Apple is "likely" to make, is due to there being little room left for major advances in smartphone hardware -- at least until an entirely new technology comes on the scene. As chips get faster and software gets better, the benefits seen by annual upgrades are getting smaller.

Nikkei said this year's model will look "almost identical" to the iPhone 6 and have minor changes such as improved camera quality, water resistance and a better battery. The headphone jack is also slated to be removed, it said.

The 2017 model will have bigger changes, such as the addition of an organic LED display, the report said. OLED screens produce brighter, crisper and deeper colors than current LCD screens and help lengthen battery life because they don't require a backlight.

The newspaper didn't identify the source of the information but it appears to have come from some of the companies in Japan, Taiwan and China that supply Apple with most of the components for the phone.

It said production schedules provided to such supplies indicates that Apple isn't expecting to sell more iPhones in 2016 than it did in 2015.

Apple remains very profitable, but its core iPhone business has recently showed signs of slower growth. In April, the company reported the first year-on-year quarterly drop in iPhone sales since it launched the phone in 2007.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Apple

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments