Menu
Google buys Synergyse to teach customers how to use Apps

Google buys Synergyse to teach customers how to use Apps

The deal is aimed at helping drive Apps adoption and teach people how to use its features

Google Apps is getting a new set of tutorials. The tech giant announced Monday that it has acquired Synergyse, a startup that offered businesses a guided tutorial for Google Apps.

Synergyse's technology allowed businesses to give their users step-by-step interactive guides to doing things inside Google Apps like sending emails in Gmail, setting up appointments in Calendar and getting started with Docs. The tutorials are frequently updated with new features that Google releases, so users can stay current with new functionality that gets added to the different services.

Later this year, Google will integrate Synergyse's tutorials into Google Apps, so all Google's customers can have access to the services and get their employees up to speed on working in Apps.

The reason for the acquisition is pretty clear: Google said that on average, Synergyse customers make 35 percent greater use of Apps compared to other companies that don’t have the training service. By extending that capability to more Apps customers, Google should be able to increase adoption of its productivity software and make it less likely for businesses to switch to another service like Office 365.

A representative for Google declined to disclose the terms of the deal. Existing Synergyse customers will continue to have access to the service now and after it has been integrated into Google Apps.

The move is another sign of the company's increased emphasis on driving adoption of its productivity suite, especially among businesses. A major hurdle that Google faces when it comes to attracting existing businesses is helping administrators manage the transition between Office (or another productivity software suite) and Apps.

Offering training for users who aren't comfortable with Google Apps may help the company pick up customers who might otherwise have stayed with what's comfortable.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags GoogleGoogle Docs

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments