Menu
IBM to buy Salesforce.com consulting specialist Bluewolf

IBM to buy Salesforce.com consulting specialist Bluewolf

IBM is adding some customer-retention expertise to its digital advertising business unit, iX

IBM sees customers of Salesforce.com as key to growing revenue at its Global Business Services consulting division.

No, it's not buying Salesforce.com, as was rumored last year.

Big Blue has, instead, made a bid for Bluewolf, a consulting practice that specializes in helping companies integrate Salesforce.com's CRM services into their IT systems. IBM values the market for this and other Salesforce.com-related professional services around at US$111 billion annually.

Bluewolf has been working with Salesforce.com since 2001, and publishes an annual report on the market for that company's services, "The State of Salesforce."

It has around 500 staff, with offices in 13 cities across the U.S., Europe and Australia. IBM plans to put Bluewolf's staff to work in its Interactive Experience (iX) practice, applying their cloud expertise to its analytics and experience design consulting business.

The iX practice is a small but fast-growing part of IBM's Global Business Services division, accounting for around 10,000 of the division's almost 400,000 staff globally.

So far this year IBM has been on an acquisition tear to bulk up the iX team: Bluewolf will be its fourth.

In January, it bought its first ad agency, Resource/Ammirati, a U.S. company that claims Apple as its first client, in 1981.

February saw the purchase of Berlin-based Aperto, a digital marketing and advertising agency with 300 staff.

And earlier this month it completed another German acquisition, that of of ecx.io, a 200-person full-service digital marketing agency based in Dusseldorf.

IBM didn't say how much it will pay for Bluewolf, but hopes to close the acquisition by the end of June.

The deal marks a new direction for the iX practice: after a rapid expansion into the field of advertising and persuasion, it is now looking at helping companies build relationships with the customers they acquire.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags consultingIBMBluewolf

Featured

Slideshows

Reseller News kicks off awards season in 2019 with Judges' Lunch

Reseller News kicks off awards season in 2019 with Judges' Lunch

The 2019 Reseller News Innovation Awards has kicked off with the Judges Lunch in Auckland with 70 judges in the voting panel. The awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors. Photos by Christine Wong.

Reseller News kicks off awards season in 2019 with Judges' Lunch
Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomed 2018 inductees - Chris Simpson, Kendra Ross and Phill Patton - to the third running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing landscape of the technology industry in New Zealand, while outlining ways to attract a new breed of players to the ecosystem. Photos by Gino Demeer.

Reseller News welcomes industry figures for 2019 Hall of Fame lunch
Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

The channel came together for the inaugural Reseller News Emerging Leaders Forum in New Zealand, created to provide a program that identifies, educates and showcases the upcoming talent of the ICT industry. Hosted as a half day event, attendees heard from industry champions as keynoters and panelists talked about future opportunities and leadership paths and joined mentoring sessions with members of the ICT industry Hall of Fame. The forum concluded with 30 Under 30 Tech Awards across areas of Sales, Entrepreneur, Marketing, Management, Technical and Human Resources. Photos by Gino Demeer.

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019
Show Comments