Menu
​Footy and Fronde combine as Carlton takes strategic share in growing tech firm

​Footy and Fronde combine as Carlton takes strategic share in growing tech firm

“Carlton Football Club is a dynamic brand that brings exciting opportunities to Fronde."

Fronde has entered into a strategic partnership with Carlton Football Club, one of the original Australian rules football clubs based in Victoria, Australia.

The partnership sees Carlton taking a shareholding in Fronde, and aligns with the growth objectives of both organisations in the Australasian market.

In a move designed to deliver mutual benefits, for Fronde, access to Carlton’s 40,000 members and their extensive and influential network through business events and individual introductions will enable the company to accelerate its growth plans in Australia.

For Carlton Football Club, the benefit will be the return on investment as well as digital technology that will extend the club’s relationship with a growing fan base.

“Carlton Football Club is a dynamic brand that brings exciting opportunities to Fronde,” says Jon Mayson, Chairman, Fronde.

“The Club’s network of supporters includes many business leaders and influencers that will likely be interested to learn how Fronde’s unique IP and capabilities in cloud, software, IT managed services, and digital solutions, could help to transform their business.”

Carlton Football Club CEO Steven Trigg says the club was “thrilled” to have signed Fronde as a platinum partner on the eve of a new season.

“As Fronde’s brand and value grows, so does ours and we’re delighted they have come on board at a time when our club is embarking on an exciting club-wide reset,” Trigg adds.

“We have put together a true business partnership that aligns with the extensive networks that make up the Carlton community.

"Just as our new journey begins on-field this evening, we look forward to working closely with Fronde.”

As a New Zealand owned and operated business, Fronde has been growing rapidly in Australia for a number of years, with this partnership confirming the company’s commitment to expanding its customer base and expertise in Australia.

“We're excited to be partnering with Carlton Football Club,” adds Ant Belsham, Chief Executive Officer, Fronde.

“Fronde’s mission is to enable our clients to grow, increase value, and decrease operating costs, by providing amazing experiences for their customers, and maximising their internal efficiency and effectiveness.

“This partnership gives Carlton the technology and innovation partner it needs to provide a premier customer experience in Australian sport for its members and partners.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Fronde

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments