Menu
​Bring Your Own Licence demand strong as cloud purchasing moves up the stack

​Bring Your Own Licence demand strong as cloud purchasing moves up the stack

The current market for net-new, cloud-native application deployments is strongly overshadowed by bring your own license (BYOL) and application re-platforming

The current market for net-new, cloud-native application deployments is strongly overshadowed by bring your own license (BYOL) and application re-platforming, despite the onslaught of SaaS vendors and cloud-native applications in the marketplace.

Technology Business Research’s Cloud Customer Research Program finds that enterprise desire for cloud-based PaaS and SaaS solutions is rising as adoption moves up the stack.

Consequently, enterprises are seeking to re-platform, migrate or replace traditional applications in favour of cloud-based or cloud-delivered versions.

“BYOL acts as a steppingstone for enterprises on their way to cloud environments, allowing them to realise the benefits of cloud delivery without disrupting existing contracts or data consistency,” says Cassandra Mooshian, Cloud Practice Senior Analyst, TBR.

TBR claims that although application transformation through re-platforming is a growing need in the market that consultancies and cloud service providers are working to address, vendors that offer both legacy and cloud-based versions of their key applications are best positioned to meet the growing customer desire for application re-platforming or replacement.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags CloudTechnology Business Research

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments