Menu
​Bring Your Own Licence demand strong as cloud purchasing moves up the stack

​Bring Your Own Licence demand strong as cloud purchasing moves up the stack

The current market for net-new, cloud-native application deployments is strongly overshadowed by bring your own license (BYOL) and application re-platforming

The current market for net-new, cloud-native application deployments is strongly overshadowed by bring your own license (BYOL) and application re-platforming, despite the onslaught of SaaS vendors and cloud-native applications in the marketplace.

Technology Business Research’s Cloud Customer Research Program finds that enterprise desire for cloud-based PaaS and SaaS solutions is rising as adoption moves up the stack.

Consequently, enterprises are seeking to re-platform, migrate or replace traditional applications in favour of cloud-based or cloud-delivered versions.

“BYOL acts as a steppingstone for enterprises on their way to cloud environments, allowing them to realise the benefits of cloud delivery without disrupting existing contracts or data consistency,” says Cassandra Mooshian, Cloud Practice Senior Analyst, TBR.

TBR claims that although application transformation through re-platforming is a growing need in the market that consultancies and cloud service providers are working to address, vendors that offer both legacy and cloud-based versions of their key applications are best positioned to meet the growing customer desire for application re-platforming or replacement.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags CloudTechnology Business Research

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.​

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments