Menu
Verizon Wireless settles FCC complaint about supercookie tracking

Verizon Wireless settles FCC complaint about supercookie tracking

The company will give customers more information about tracking and pay a $1.35 million fine

Verizon Wireless, in a settlement over its use of so-called supercookies to track mobile customers, will notify them about its targeted advertising practices and will obtain their permission before sharing personal identifiers with third parties.

The company, in its settlement with the Federal Communications Commission, will also seek customer permission before internally sharing information gleaned by tracking its mobile customers using undeletable supercookies, the agency said Monday. The company will also pay a US$1.35 million fine for its use of the unique identifier headers, called UIDH or supercookies.

"Consumers care about privacy and should have a say in how their personal information is used, especially when it comes to who knows what they’re doing online," FCC Enforcement Bureau Chief Travis LeBlanc said in a statement. "Privacy and innovation are not incompatible."

The FCC, in December 2014, launched an investigation into Verizon's use of supercookies, with the agency looking into whether the company failed to adequately protect customer proprietary information and failed to disclose the practice.

The FCC’s investigation found that Verizon Wireless began inserting UIDH into consumer Internet traffic as early as December 2012, but failed to disclose the practice until October 2014.

The disclosure of the practice prompted three U.S. senators, in early 2015, to call for an investigation, although the FCC's inquiry had already started.

In early 2015, Verizon announced it would allow customers to opt out of the tracking. About the same time, news reports suggested a Verizon Wireless advertising partner had restored cookie IDs that users had cleared from their browsers by associating them with Verizon Wireless’ UIDH, in effect overriding customers’ privacy choices. 

Verizon had made several changes to its privacy practices over the past year in an effort to give customers "even more options," Verizon spokesman Richard Young said by email. The settlement recognizes those changes, he added.

"Verizon gives customers choices about how we use their data, and we work hard to provide customers with clear, complete information to help them make decisions about our services," Young said.

Subscribe here for up-to-date channel news

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Featured

Slideshows

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

Revealed at a glitzy bash in Sydney at the Ivy Penthouse, the first StorageCraft Partner Awards locally saw the vendor honour its top-performing partners with ASI Solutions, SMBiT Pro, Webroot, ACA Pacific and Soft Solutions New Zealand taking home the top awards. Photos by Maria Stefina.

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards
Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

​Synnex and Lenovo hosted 18 resellers for an action-packed weekend adventure in RotoVegas, taking in white water rafting on the Kaituna River, as well as quad biking and dinner at Stratosfare​, overlooking Lake Rotorua at the top of Mount Ngongotaha​. Photos by Synnex.

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip
Show Comments