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​Print partners key as OKI appoints Dove Electronics as Kiwi distributor

​Print partners key as OKI appoints Dove Electronics as Kiwi distributor

“We’re putting a major focus on growing our print business this year and OKI as a brand fits in well with this strategy."

OKI, a global manufacturer of business printers and multifunction devices, has appointed Dove Electronics as its new distributor in New Zealand, providing access to the full range of OKI products and consumables.

In distributing a range of IT products and services to a broad customer base throughout New Zealand, Dove Electronics operates from three locations in Auckland, Wellington and Christchurch.

“We’re putting a major focus on growing our print business this year and OKI as a brand fits in well with this strategy,” says Tom Nelson, Product Manager, Dove Electronics.

“OKI is a highly respected brand with a very loyal customer base. This speaks volumes about its quality of product.

“Unique flagship technologies such as its white toner offering, the superb colour reproduction of the range and the use of LED technology make for a differentiated and innovative product offering that complements the Dove range.

“Another critical market advantage in working with OKI is that they also have a good presence in the graphic design and industrial printer markets which typically require high quality, resilient machines.

“We’ll be aiming to shore up our experience in these markets so that we can truly maximise the business opportunity.”

As a global manufacturer of business range printers and MFP’s, Nelson believes OKI offers distribution partners many benefits including marketing support, hands-on technical training, online training via OKI Academy, and the chance to be part of the annual ‘OKI Club’ incentive trip.

“We look forward to building a mutually beneficial business,” adds Greg Mikaelian, Oceanic Sales Manager, OKI Data Australia and New Zealand.

“We are investing in the channel and committed to helping our partners through joint marketing efforts, sales and support.

“Dove Electronic’s successful go-to-market strategies within the reseller community will be an invaluable asset to OKI as we continue to expand the role of our channel program in supporting our company’s growth.”


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