Loyalty New Zealand, the company that manages the Fly Buys programme, has used the Amazon Web Services (AWS) cloud to create a new platform to manage members’ accounts.
The platform, with the working name of LoyaltyCloud, is a core piece of infrastructure that processes transactions, manages multiple cards within accounts and holds members’ points balances.
Loyalty CTO Duanne O’Brien says LoyaltyCloud enables new experiences for its members as part of the company’s business strategy to win customers for its clients through repeat purchases.
“We have a customer-centric view,” O’Brien says. “We want to make it easy for customers to manage their accounts and engage with Fly Buys.
“Having a multi-account, multi-member and multi-token system via AWS allows us to provide effortless everyday experiences to customers.”
O’Brien adds that Loyalty’s strategy is to move all its core and channel applications into the AWS cloud and eventually make functionality available to Loyalty’s merchants through LoyaltyCloud APIs.
“We decided to rewrite and redeploy our loyalty systems to a modern architecture of cloud infrastructure and APIs as the best way of ensuring our technology could meet the Software as a Service (SaaS) requirements of Fly Buys partners,” O’Brien adds.
“Using the latest in cloud technology from AWS, we can implement improvements to our systems a lot faster than we ever could.
“It enables complementary programmes for clients to offer customers alongside Fly Buys, giving customers access to even more rewards. We’ve already migrated several partners and all their interactions are in real time, making a huge difference in the experiences customers have with Fly Buys.”
Echoing O’Brien’s comments, AWS New Zealand Regional Sales Manager Tim Dacombe-Bird says LoyaltyCloud enables Loyalty to deploy instances of the AWS platform in minutes rather than months.
“The fact the AWS cloud helps LoyaltyCloud to vastly improve speed and agility means Loyalty can provide real time experiences and easily scale up or down to handle changes in the retail spend environment, such as spikes in spending at Christmas,” he explains.
“This reflects their customer-centric approach and we are excited to be enabling it.”