Menu
​Redesigned IBM Business Partner program sets channel up for cognitive era

​Redesigned IBM Business Partner program sets channel up for cognitive era

“Digital business combined with digital intelligence is fundamentally changing companies, professions and industries."

IBM has debuted a newly redesigned IBM PartnerWorld program and digital experience, designed to drive higher value for IBM Business Partners in the cloud and cognitive era.

Announced at its PartnerWorld Leadership Conference in Florida this week, the redesigned IBM PartnerWorld program aims to provide Business Partners with a roadmap for driving mutual business growth in the cognitive area with education tailored toward cognitive solutions that IBM and Business Partners can sell.

According to the tech giant, it is also designed to accelerate skills development, while recognising and rewarding Business Partners with more “predictable performance incentives”.

As part of the redesign, IBM is also making a significant investment with new Business Partners, introducing a Skill Pack offering with education, support offerings, as well as a test voucher to aid in accelerating their time to market.

Additionally, new competencies will be offered to Business Partners to support their transition to growth areas with increased opportunities.

“Digital business combined with digital intelligence is fundamentally changing companies, professions and industries,” says Marc Dupaquier, General Manager, IBM Global Business Partners.

“IBM is accelerating our transformation by helping Business Partners capture emerging business models, build deeper expertise and at the same time, broaden our reach to attract new Business Partners.”

Dupaquier says the newly redesigned PartnerWorld program now includes refined roadmaps designed to help build deeper expertise, offer guidance for building new capabilities in strategic growth areas, including cloud and cognitive computing, and helping to increase revenue opportunities for Business Partners.

Key components of the program include new competencies that offer a “simplified and integrated approach” to recognising and rewarding demonstrated Business Partner expertise around products, solutions and industries, including strategic growth areas such as cognitive computing, cloud, commerce, Watson, Internet of Things, analytics, mobile, social and security.

Furthermore, IBM has unveiled a new set of program membership levels that become effective in early 2017 and include Registered, Silver, Gold and Platinum.

For Dupaquier, the new Platinum level will “recognise and reward” Business Partners for investment in achieving high levels of competencies and sales success.

In addition to launching the redesigned PartnerWorld program, IBM is also expanding a number of benefits for partners, based around a newly designed PartnerWorld University portal, added Digital Marketing Workshops and an expansion of IBM's Business Transformation Initiative (BTI) workshop.


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags analyticsIBMCloudCognitive

Featured

Slideshows

Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Show Comments