Menu
Google will stop accepting new Flash ads on June 30

Google will stop accepting new Flash ads on June 30

The company is pushing its advertisers onto HTML 5

Google has just hammered another nail in the coffin for Flash, Adobe Systems' multimedia software widely criticized for its frequent security vulnerabilities.

On Tuesday, Google set deadlines for when it will stop running Flash ads and accept only those written in HTML5, the latest version of the Web's mother tongue.

As of June 30, Google will stop accepting new Flash-based display ads for AdWords and DoubleClick Digital Marketing. And Flash ads won't be allowed on the company's Display Network or DoubleClick after Jan. 2, 2017.

Flash is one of the most commonly targeted applications by hackers because it's installed on hundreds of millions of computers. Unpatched vulnerabilities can allow a hacker to install malicious software on a computer if a victim merely views a malicious ad.

Attackers also use social engineering to trick people into thinking their Flash program needs updating, and then deliver malicious downloads.

Apple founder Steve Jobs was among the first to take on Flash, forbidding it to run on the iPhone.

Last year, Facebook's chief security officer called on Adobe to retire Flash. Then in September, Google stopped automatically playing some Flash content on Web pages.

Adobe acknowledged in December that HTML5 was the future, saying it had developed a tool called Animate CC for developing HTML5 content. The tool still allows the creation of Flash content as well, though.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Googledigital marketingdigital advertising

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments