Menu
​Somewhat unsurprisingly, Apple wears Samsung down in smart watch market

​Somewhat unsurprisingly, Apple wears Samsung down in smart watch market

“Cashing in on holiday sales, Apple managed to rack up over five million shipments in the fourth quarter."

Apple dominated the smart watch market in 2015, accounting for over 12 million units and two-thirds of all shipments with industry rival Samsung once again trailing behind.

But according to Canalys estimates, the South Korean tech giant returned to second place in Q4, as the improved design of the Gear S2 saw a much better consumer reception than previous wearable efforts by the company.

Pebble came third and Huawei came fourth, establishing itself as the leading Android Wear vendor with basic bands exceeding 37 million shipments for the year.

Fitbit set a quarterly shipments record as it comfortably led the category while Xiaomi held second place, shipping 12 million Mi Bands during 2015.

“Cashing in on holiday sales, Apple managed to rack up over five million shipments in the fourth quarter,” according to Jason Low, Research Analyst, Canalys.

“Strong holiday shipments for Fitbit, Apple and Garmin drove growth of over 60 percent sequentially for all wearable bands.

“Across the entire wearable bands segment, Fitbit led all vendors in Q4, followed by Apple and Xiaomi.”

According to Daniel Matte, Research Analyst, Canalys, software increasingly belongs on the wrist, and this is the direction the market is going.

“As the next step along this path, the Fitbit Blaze is the right product for the company to develop,” Matte adds.

“It is competitively priced and is still being squarely focused on fitness.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags ApplesamsungCanalysFitbitApple watchsmart watchwearable

Featured

Slideshows

Malwarebytes shoots the breeze with channel, prospects

Malwarebytes shoots the breeze with channel, prospects

A Kumeu, Auckland, winery was the venue for a Malwarebytes event for partner and prospect MSPs - with some straight shooting on the side. The half-day getaway, which featured an archery competition, lunch and wine-tasting aimed at bringing Malwarebytes' local New Zealand and top and prospective MSP partners together to celebrate recent local successes, and discuss the current state of malware in New Zealand. This was also a unique opportunity for local MSPs to learn about how they can get the most out of Malwarebytes' MSP program and offering, as more Kiwi businesses are targeted by malware.

Malwarebytes shoots the breeze with channel, prospects
EDGE 2019: Channel forges new partnerships during evening networking

EDGE 2019: Channel forges new partnerships during evening networking

Partners, vendors and distributors reconnected during a number of social gatherings during EDGE 2019. The first evening saw the channel congregate for a welcome party at the Hamilton Island yacht club, while the main poolside proved to be the perfect stop for a barbecue on the final night.

EDGE 2019: Channel forges new partnerships during evening networking
Show Comments