Menu
​Somewhat unsurprisingly, Apple wears Samsung down in smart watch market

​Somewhat unsurprisingly, Apple wears Samsung down in smart watch market

“Cashing in on holiday sales, Apple managed to rack up over five million shipments in the fourth quarter."

Apple dominated the smart watch market in 2015, accounting for over 12 million units and two-thirds of all shipments with industry rival Samsung once again trailing behind.

But according to Canalys estimates, the South Korean tech giant returned to second place in Q4, as the improved design of the Gear S2 saw a much better consumer reception than previous wearable efforts by the company.

Pebble came third and Huawei came fourth, establishing itself as the leading Android Wear vendor with basic bands exceeding 37 million shipments for the year.

Fitbit set a quarterly shipments record as it comfortably led the category while Xiaomi held second place, shipping 12 million Mi Bands during 2015.

“Cashing in on holiday sales, Apple managed to rack up over five million shipments in the fourth quarter,” according to Jason Low, Research Analyst, Canalys.

“Strong holiday shipments for Fitbit, Apple and Garmin drove growth of over 60 percent sequentially for all wearable bands.

“Across the entire wearable bands segment, Fitbit led all vendors in Q4, followed by Apple and Xiaomi.”

According to Daniel Matte, Research Analyst, Canalys, software increasingly belongs on the wrist, and this is the direction the market is going.

“As the next step along this path, the Fitbit Blaze is the right product for the company to develop,” Matte adds.

“It is competitively priced and is still being squarely focused on fitness.”


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Applesamsungsmart watchCanalyswearableApple watchFitbit

Featured

Slideshows

Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Veritas honours top performing trans-Tasman partners

Veritas honours top performing trans-Tasman partners

Veritas honoured its top performing partners across the channel in Australia and New Zealand, recognising innovation and excellence on both sides of the Tasman. Revealed under the Vivid lights in Sydney, Intalock claimed the coveted Partner of the Year 2017 (Pacific) award, with Data#3 acknowledged for 12 months of strong growth across the market. Meanwhile, Datacom took home the New Zealand honours, with Global Storage and Insentra winning service provider and consulting awards respectively. Dicker Data was recognised as the standout distributor of the year, while Hitachi Data Systems claimed the alliance partner award. Photos by Bob Seary.

Veritas honours top performing trans-Tasman partners
Show Comments