Menu
​INSIGHT: Why changes are coming for partners selling Oracle Cloud

​INSIGHT: Why changes are coming for partners selling Oracle Cloud

“It is tough to judge the full impact on partners, particularly for its IT services and SI partners..."

Mark Hurd - CEO, Oracle

Mark Hurd - CEO, Oracle

At Oracle’s recent CloudWorld event, Oracle’s CEO Mark Hurd and SVP Shawn Price both made references to coming changes (scheduled to be announced on February 1) in Oracle’s partner program as it relates to cloud, including its highest-level Diamond partners.

Although there were not many specifics, both said there would be new or enhanced requirements on Oracle Cloud certifications and skills, new partner metrics related to the amount of Oracle Cloud revenue generated, and vertical-specific cloud offerings.

For John Madden, Research Analyst, Ovum, it is unclear whether there will be new partner program branding or new partner tiers associated with these coming changes.

“It is tough to judge the full impact on partners, particularly for its IT services and SI partners, until more details of any changes are announced,” Madden observes.

“However, it is not altogether surprising that Oracle would make significant changes because the company is now moving full throttle down its path to cloud services.”

As Oracle Cloud offerings continue to expand, particularly into enterprise resource planning (ERP), where the vendor says it has roughly 1,600 customers so far, Madden believes it needs to ensure that its partners are fully aligned with its cloud agenda.

“In reality, its global Diamond SI partners are already aligned, and report active Oracle Cloud pipelines across the board,” he adds.

Depending on what changes are coming (if any) in terms of how much Oracle Cloud revenue these partners will be expected to generate, Madden believes it may be relatively easier for the global partners to adjust to any program changes than other partner types.

“We are curious to see exactly what is announced next month,” he adds.

“Overall, Oracle has made great strides in improving its partner interactions and programs in the past several years.

“The trick for Oracle is to ensure that any necessary alterations, based on its all-cloud strategy, does not mean going backward in its partner relations.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags CloudOracleData Centreovum

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.​

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments