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​Competitive advantage uncovered as Hybrid Cloud becomes critical to digital success

​Competitive advantage uncovered as Hybrid Cloud becomes critical to digital success

“Becoming digital is a priority for nearly every business on the planet."

Jeremy Burton - President, Products and Marketing, EMC Corporation

Jeremy Burton - President, Products and Marketing, EMC Corporation

Digital transformation and the use of hybrid clouds are key to competitive success in the digital age, as IT and business executives lay out the markers for success in 2016 and beyond.

Conducted by IDG Research Services, the EMC study reveals that organisations must “think digital” to enhance customer experiences, increase flexibility, drive business opportunities, and decrease costs.

With 92 percent of respondents stating that their organisation’s competitive strategy calls for digital business initiatives and 90 percent calling digital business a “top priority” for the next one to three years, the transformative power of digital business is a key driver for IT today.

“Becoming digital is a priority for nearly every business on the planet,” says Jeremy Burton, President, Products and Marketing, EMC Corporation.

“But how to get there is not as obvious. This study makes it perfectly clear that hybrid cloud - and the savings and agility it brings with it - is a key enabler to becoming a digital business.”

Drivers behind these digital technology investments include improving the customer experience, with 87 percent of respondents indicating this was a critical or very important goal.

In addition, IT and business leaders believes acquiring new customers (86 percent), increasing innovation (82 percent) and enabling real-time business decisions (82 percent) are also key factors in enabling digital transformation.

But while the transformation to digital business is complex and takes time, 63 percent of respondents are “well on their way” to achieving their initial digital transformation goals.

That said, IT leaders are still facing hurdles around budget and resources (38 percent), fragmented computing environments (30 percent) and lack of the right technologies (29 percent).

“To solve these challenges,” explains Burton, “IT leaders are turning to hybrid cloud environments, embracing a modernised infrastructure that involves two or more delivery models, including a traditional data centre, a private cloud, a managed private cloud and a public cloud.”

To support these claims, 83 percent of respondents currently use or plan to use a hybrid cloud environment, while 73 percent agree that a hybrid cloud model creates a path to digital business.

“Digital transformation enabled by hybrid cloud helps organisations increase IT agility and makes implementing digital business initiatives a faster, easier and less expensive process,” Burton adds.

Furthermore, survey results show that, by reducing IT costs, hybrid cloud enables investment in digital transformation, and the most aggressive hybrid cloud adopters are also the most advanced at digital transformation.

Of those surveyed, organisations with a significant number of hybrid cloud workloads are three times more likely than non-adopters to be approaching their digital business and infrastructure readiness goals.


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