Menu
Apple plans to set up stores in India

Apple plans to set up stores in India

Indian government rules had stood in the way of Apple's direct entry

Apple has applied to the Indian government for permission to set up a wholly-owned store operated by the company, taking advantage of changing rules for retail in India.

The bid by Apple to set up a direct retail presence in India coincides with the company's move to strengthen its presence in a key market that is still seeing high growth in the smartphone market. The company's phones are currently sold through third-party retailers.

Indian rules currently allow 100 percent foreign ownership in "single-brand" retail stores if they source 30 percent of their products locally. But the government recently said it would consider on a case-to-case basis applications that do not meet the local sourcing requirement.

An Apple spokesman on Wednesday confirmed that the iPhone maker had filed an application to set up a store. He would not disclose how many branded stores the company plans in the country.

Apple products have been viewed as premium by Indian buyers, even though the company started selling earlier models of its phones at lower prices, to give the market for its products a boost.

Samsung Electronics led the Indian smartphone market followed by Indian vendor Micromax in the third quarter of 2015, according to IDC, with Apple not figuring even among the top five in the price-sensitive market.

Over 28 million smartphones were shipped to India in the third quarter of 2015, up 21.4 percent from 23.3 million units for the same period last year, IDC said.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Meet the winners of the 2020 Reseller News Innovation Awards

Meet the winners of the 2020 Reseller News Innovation Awards

Reseller News honoured the standout players of the New Zealand channel in front of more than 500 technology leaders in Auckland on 21 October, recognising the achievements of top partners, start-ups, vendors, distributors and individuals.

Meet the winners of the 2020 Reseller News Innovation Awards
Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Show Comments