Menu
Marxent wants to be businesses' content management system for the VR age

Marxent wants to be businesses' content management system for the VR age

This startup helps digitize and manage a massive product library for virtual reality experiences

Virtual reality and augmented reality are becoming more common these days as more people and companies embrace them. But what happens when a relatively non-technical company wants to create something ambitious for a VR or AR audience?

Marxent, a startup in Dayton, Ohio, wants to make the CMS (content management system) for companies’ new virtual and augmented reality applications. The company’s VisualCommerce product is designed to make it easy for companies with huge product catalogs to use virtual and/or augmented reality to sell what they have.

The startup uses a three-pronged approach: Marxent will help businesses build applications that take advantage of the new technologies, develop a pipeline for getting objects into its CMS using 3D scanning, and then manage the service going forward.

It seems like a solid option for companies that want to show off their wares in VR or AR without building a dedicated tech team just to write that app. 

Marxent already has several high-profile clients, including Lowe’s Home Improvement, TimberTech, AZEK Building Supplies and Simmons Bedding Company.

It’s a business that has the potential to explode over the coming years as more consumers and companies make the jump into VR and AR. Existing products like the Lowe’s Holoroom, which lets consumers design a room using products sold at the popular home improvement retailer and then tour the finished product in virtual reality before making a purchase, could drive more spending. 

If Lowe’s ends up making more money because people are designing everything at home before pulling the trigger on a kitchen remodel worth tens of thousands of dollars, expect its competitors to follow suit.

Overall, the growth of commercial applications like Marxent's will probably help to get VR and AR technology, like headsets and software, out to more consumers. After all, it will be in retailers' interest to bring that technology to users more readily.


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Featured

Slideshows

Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Show Comments