Menu
Manthan targets the Hadoop-using masses with a tailored customer-analytics tool

Manthan targets the Hadoop-using masses with a tailored customer-analytics tool

It uses Apache Spark for fast results

Talk to any marketer with massive volumes of data to analyze, and there's a good chance you'll find Hadoop running somewhere in the background. With those users in mind, Manthan on Thursday introduced what it calls the first "bolt-on" customer-analytics tool designed specifically for the popular big-data framework.

Customer360 is Manthan's longstanding customer-analytics offering, and it offers an array of packaged descriptive, predictive and prescriptive analytics capabilities. Algorithms are optimized for Apache Spark, giving marketers the speed of that data-processing tool as they analyze terabytes of data to do things like make campaign decisions or predict churn.

Now Manthan has re-engineered Customer360 for Hadoop with new data-management, auto-scale and real-time computing capabilities.

For example, users can get a single view of data by harmonizing social, click-stream, transaction, loyalty and other historical information into a transformed data lake that's ready for analytics. They can then analyze the data at scale, aided by Apache Kafka for real-time "listening" capabilities, with dashboards to help track performance and show promotional opportunities.

"Given the predominance of Hadoop as the big-data solution of choice for most enterprises, connectivity to Hadoop is table stakes for customer-analytics vendors at this point," said Brandon Purcell, a senior analyst with Forrester Research. "Almost all of them offer it in some form or another."

That said, Manthan's solution has two interesting points of differentiation, Purcell added.

First is the fact that its algorithms run on Apache Spark, "which offers the quickest way of processing massive amounts of data across a distributed file system," he said.

Second, Manthan's customer-analytics tool is built for the business user, meaning that it "further democratizes analytics, giving business analysts access to big data without having to rely on IT for their data queries."


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments