Menu
​Is Google now causing public cloud pain for AWS, Microsoft and IBM?

​Is Google now causing public cloud pain for AWS, Microsoft and IBM?

“AWS, Microsoft, IBM and the other cloud vendors should be concerned with this new entrant into the market.”

“AWS, Microsoft, IBM and the other cloud vendors should be concerned with this new entrant into the market.”

The new entrant into the market is in fact Google, as the tech giant comes back to the cloud table with a refocused offering.

Fresh from realigning its approach with the recent hire of VMware founder Diane Greene to run its new-look cloud business - unifying cloud divisions Google for Work, Cloud Platform and Google Apps - the company has now been touted as a serious market challenger.

“Clearly, Google is looking to take advantage of the changing paradigm of compute,” says Robert Stroud, Infrastructure and Operations Analyst, Forrester Research.

“Google already has a presence in the Cloud arena including its Google Cloud Platform.

“The focus of the cloud business is to channel its resources to create serious momentum in the market. Now the journey to success will not be overnight.

“That said, with its resources that include people and cash, application stack offerings and market awareness it has the components to differentiate and compete in this rapidly growing market.”

Analyst findings during 2015 claim that the big four vendors - AWS, Microsoft, IBM and Google - hold 54 percent of the market, controlling well over half of the worldwide cloud infrastructure service industry.

Of the 54 percent share of the market that they hold, Synergy Research reports that Amazon represents 29 percent; Microsoft, 12 percent; IBM, 7 percent; and Google, 6 percent.

So in essence, Microsoft, IBM, and Google combine for 25 percent of the market, compared to Amazon's 29 percent.

But looking ahead, fellow analyst Stroud believes Google’s newfound seriousness about cloud will cause AWS, Microsoft and IBM serious pain points in 2016 and beyond.

“Watch out AWS,” claims Stroud, “the real winner here will be the consumer of cloud services.

“With the refocused entry of Google, not only will there be continued price pressure, the acceleration of innovation will accelerate, making public cloud an even larger component of your compute workload options.”

That said, Stroud rightly points out that AWS, Microsoft and IBM have the advantage of being established.

“Also, without investing in innovation and moving beyond the highly commoditised Infrastructure as a Service play, they too could be in a discount spiral that could be a feature of cloud in 2016,” he adds.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftGoogleIBMForrester Researchamazonpublic cloudAWS

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments