Menu
Google's infrastructure czar predicts cloud business will outpace ads in 5 years

Google's infrastructure czar predicts cloud business will outpace ads in 5 years

It's an optimistic prediction for the third-place hyperscale public cloud player

Google may lag behind its two biggest rivals in the public cloud, but Urs Hölzle, the technology titan's senior vice president for technical infrastructure, sees Google's cloud revenue eclipsing its ad business in five years.

"I think cloud will actually turn out to be a huge business because it's a service business," he said during an interview on stage at the Structure conference in San Francisco on Wednesday. 

Asked what he would say to enterprises that are skeptical about using Google's cloud, Hölzle pointed to the company's long track record providing enterprise services through its Apps productivity suite, and through the Google Search Appliance, which it's been selling to enterprises since 2002. 

Businesses may not think of Google first for their cloud applications, but Hölzle said that's based on an outdated perception of the company. While he wouldn't say what Google has up its sleeve, he said forthcoming announcements will show that Google is committed to the enterprise. 

That said, Google isn't making the same moves as its competitors when it comes to expanding the physical footprint of its cloud. The company has a comparatively few 4 availability regions, compared to Microsoft Azure's 20 and Amazon Web Services' 11

One advantage for Google is that it has to invest in hyperscale technologies to power its own vast consumer services (you know, the ones that are monetized by ads) and that innovation trickles down to its enterprise cloud offerings. But both Amazon and Microsoft also build out systems to run their core businesses.

Right now, Google is trying to attract new customers by competing on price. Hölzle's comments came the same day the company announced a new feature that lets developers configure their own compute instances, so they don't pay for more processing power and memory that their application needs. 

It remains to be seen if moves like that will attract more businesses to the Google Cloud Platform, or if the company will remain in third place in the public cloud. 

Subscribe here for up-to-date channel news

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Google

Featured

Slideshows

Tight lines as Hooked on Lenovo catches up at Great Barrier Island

Tight lines as Hooked on Lenovo catches up at Great Barrier Island

​Ingram Micro’s Hooked on Lenovo incentive programme recently rewarded 28 of New Zealand's top performing resellers with a full-on fishing trip at Great Barrier Island for the third year​ in a row.

Tight lines as Hooked on Lenovo catches up at Great Barrier Island
Inside the AWS Summit in Sydney

Inside the AWS Summit in Sydney

As the dust settles on the 2017 AWS Summit in Sydney, ARN looks back an action packed two-day event, covering global keynote presentations, 80 breakout sessions on the latest technology solutions, and channel focused tracks involving local cloud stories and insights.

Inside the AWS Summit in Sydney
Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day

Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day

Ingram Micro hosted its third annual Cure Kids Charity Golf Tournament at the North Shore Golf Club in Auckland. In total, 131 resellers, vendors and Ingram Micro suppliers enjoyed a round of golf consisting of challenges on each of the 18 sponsored holes, with Team Philips taking out the top honours.

Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day
Show Comments