Organisations planning to delve into the Internet of Things (IoT) market must ignore the surrounding hype and over optimistic predictions, requiring a dose of realism as the industry expands.
For many businesses examining the possibilities of a better connected world, assumptions are made from industry commentators forecasting the number of connected devices at anywhere between 10 billion and 50 billion by 2020, and trillions of dollars in new revenue by 2025.
Beecham Research - an internationally recognised thought leader in IoT market development - warns against such ambitious thinking however, advising companies to take a step back and “get real” about the IoTs.
Specialising in the M2M and IoT markets for 15 years, the analyst firm believes these numbers to be “unrealistic” and “potentially damaging” to the industry if believed, warning companies of the dangers of building business plans and funding expectations on such “false promises”.
“There is no doubt that the M2M and IoT markets are moving quickly and there are great new business opportunities, but with unrealistic predictions around the growth of connected devices, there is also the risk that companies will run out of time and money before they see a return on their investment,” says Robin Duke-Woolley, CEO, Beecham Research.
“We know that today, excluding mobile phones and general purpose devices like tablets, there are significantly less than one billion connected devices worldwide.
“To suggest that growth rates exceeding 50% per annum are credible when the long term growth in this market has been consistently in the range 20-30 percent per annum prompts the question - why and what is likely to accelerate the overall growth rate so spectacularly?”
For Duke-Woolley, there is no answer to that.
“Equally problematic, even if those numbers could be achieved in shipments, there is not nearly enough resource available to install and implement them,” he adds.
Beecham Research’s main business is providing client-specific support for IoT business development where, as Duke-Woolley puts it, “realistic forecasts and implementation plans are essential.”
As such, Duke-Woolley believes that proponents of “many billions by 2020”, often suggest that the really big numbers will come from connected devices in homes and workplaces such as heating and air-conditioning systems, security alarms, fridges, freezers, washing machines and office equipment, for example.
However, Beecham Research believes the benefits and monetisation of these devices are still not clear.
“While some households may have a dozen or more connected devices there is no evidence yet of connected devices in the home taking off in a big way,” he adds.
Duke-Woolley does point to new low power, low data rate, long range network technologies such as Low Power Wide Area Networks (LPWANs) to provide a growth spurt to the IoT market.
“We expect this to deliver up to five million connections by the end of 2015 and increasing quickly thereafter,” adds David Parker, Senior Analyst, Beecham Research.
“This is coupled with new cellular technology becoming available within the next two years termed LTE-M or Narrowband IoT and derived from 4G technology.
“Many now believe it is this that will provide the real growth momentum for low data rate applications.”
At present, Duke-Woolley is particular critical of predictions of trillions of dollars of new revenue.
“We need to get real here,” he adds. “The total GDP of the United States - the biggest national economy in the world - is currently 18 trillion dollars annually.
“To suggest that new revenue from IoT will approach even 10 percent of this over a five to ten year period is unrealistic and unhelpful.”