Menu
Alibaba's Singles Day smashes online shopping records

Alibaba's Singles Day smashes online shopping records

The one-day promotion equalled about two months worth of Amazon sales

It was always going to be big, but the day-long Singles Day romotion on Chinese online shopping site Alibaba on Wednesday smashed previous records, with millions of people participating and $US14.3 billion worth of goods sold.

Compare that to Amazon's revenue for the entire last quarter of $US18 billion.

Singles Day began in 2009 as an attempt to get customers who are single to buy themselves gifts and takes place on November 11 for its singly-significant numeric date of 11/11.

For 24 hours on Tmall and Taobao Marketplace, retailers slash prices and offer special discounts in a promotion that's similar to the US Black Friday event but now dwarfs it.

It's become a major event in China, with competing online malls also presenting their own bargains, and as its size grows, it's increasingly important for international brands as well.

151111 alibaba nyse bell Alibaba

Alibaba remotely rings the NYSE opening bell on November 11, 2015, from Beijing where the company is winding up its Singles Day shopping promotion.

This year it was kicked off by a 4-hour long show on a nationally distributed TV channel that included appearances by international stars from Asia and the West, including James Bond actor Daniel Craig and a video message from Kevin Spacey, as his Jack Underwood character from the Netflix show "House of Cards."

Alibaba said this year it pushed to get international brands to take part in the event, selling goods at a discount through its online malls. The U.S., Japan, South Korea, Australia and Germany were the top nations selling into the promotion, according to the company.

The TV exposure was apparently the perfect buildup. Just over one third of total sales, around $5 billion, happened in the first 90 minutes of the day and last year's total of $9.3 billion was surpassed about halfway through the day.

Some of the other impressive totals from the day:

  • Mobile payments accounted for 69 percent of all sales at $US9.8 billion.
  • Mobile buyers on Tmall and Taobao totaled 95 million.
  • Alipay, Alibaba's online payments platform, processed 710 million transactions.
  • At its peak, the service was processing 140,000 transactions per second.

The company is also trying to pull users of the company's Aliexpress website overseas into the hype and excitement with deals of its own.

151111 aliexpress Martyn Williams

Alibaba's Singles Day is promoted on its overseas online mall, Aliexpress, on Nov. 11, 2015.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags retailalibabaonline retailSingles DayBlack Friday event

Events

Featured

Slideshows

Channel kicks 2021 into gear as After Hours returns to Auckland

Channel kicks 2021 into gear as After Hours returns to Auckland

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Pantry at Park Hyatt in Auckland to kick-start 2021.

Channel kicks 2021 into gear as After Hours returns to Auckland
The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Show Comments