Menu
Alibaba sales hit $US5bn in first 90 minutes of 'Singles Day' promotion

Alibaba sales hit $US5bn in first 90 minutes of 'Singles Day' promotion

Annual Singles Day promotion is off to a spectacular start

An annual sales promotion on China's biggest online shopping site is off to an spectacular start with $5 billion of goods sold in just 90 minutes.

That's equal to more than half of last year's total sales volume of $US9.3 billion for the entire day and close to the 2013 all-day total of $US5.8 billion.

Alibaba's Singles Day is an attempt to get customers who are single to buy themselves gifts and has taken place for several years on November 11, chosen for its numeric date of 11/11.

It kicked off in Beijing at midnight on Wednesday and initial signs point to a significant increase in shopping from smartphones.

Alibaba said 27 million people purchased goods through their mobile phones in the first hour of the event.

Mobile purchases using the Alipay e-money system accounted for $US2.9 billion of the $US3.9 billion cleared in the first hour of the promotion. That's 74 per cent of the total value of goods sold. In 2014 at the same time, a little less than half of all purchases were settled via mobile Alipay.

Following the success of Singles Day, Amazon created its own manufactured shopping holiday in July this year called Prime Day. It was targeted at selling more products and getting consumers to sign-up to Amazon's $US99 annual membership program. The company did not release sales figures for the day.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags retailamazonalibabaSingles Day

Events

Featured

Slideshows

Channel kicks 2021 into gear as After Hours returns to Auckland

Channel kicks 2021 into gear as After Hours returns to Auckland

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Pantry at Park Hyatt in Auckland to kick-start 2021.

Channel kicks 2021 into gear as After Hours returns to Auckland
The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Show Comments