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​Onus on enterprise as mobile applications market tops $US40 billion

​Onus on enterprise as mobile applications market tops $US40 billion

“There is tremendous pressure on businesses to make workers more productive."

Growth in the mobile enterprise business software market looks set to continue at a rapid pace, with the market topping $US40.5 billion in 2015, on course to smash the $US63 billion mark by 2020.

Strategy Analytics findings cite increasing influence of mobile, social business, cloud, Big Data and analytics as the contributing factors, as the onus turns to enterprise to ensure workers become more productive.

According to Gina Luk, Senior Analyst of Mobile Workforce Strategies, the increase in the mobile workforce Is radically changing the way the business serves and interacts with its customers.

“There is tremendous pressure on businesses to make workers more productive,” Luk says.

“Throughout 2015 companies rolled out new mobile, social, cloud and Big Data analytics-based business applications to help deal with changing customer, employee, and partner expectations.”

As the corporate workforce becomes increasingly mobile, Luk claims the IT department’s role has “unquestionably transitioned” from a control to an enablement function.

“Both of these issues create a lot of opportunity and the need for new software and processes,” she adds.

Key findings claim that organisations mobility deployments are increasingly sophisticated, with many having already deployed at least one mobile application in the organisation.

“SMS is still one of the key dominant forms of mobile enterprise applications,” says Luk, adding that SMS and MMS revenue declined further during 2014 as data-enabled business mobile phone users continued to turn to ‘free and feature rich’ over-the-top (OTT) IM services.

“Enterprises are more receptive to employees bringing their own personal devices into the work environment and synching them with the enterprise back-end applications and work processes,” Luk adds.

“Consumer demand for ubiquitous communications and OTT IM are higher than ever and are also having an impact with BYOD growth.”


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