Menu
Tim Cook says 30 per cent of iPhone buyers are switching from Android

Tim Cook says 30 per cent of iPhone buyers are switching from Android

iPhone sales could keep growing because of people jumping ship from Android.

Apple keeps breaking records with the number of iPhones it sells each quarter, but CEO Tim Cook isn’t worried about that growth slowing down. Why? Android.

Cook said during the company’s fourth-quarter earnings call Tuesday afternoon that 30 percent of new iPhone buyers in the quarter that ended in late September were switching from Android, which is a new record. And just two days of iPhone 6s and 6s Plus sales were included in the company’s Q4 earnings, so that percentage of Android switchers may be higher in the holiday quarter that ends in late December.

“What this means is that for customers who purchased an iPhone last quarter and replaced a smartphone, 30 percent of those switched from an Android device,” Cook said. “There would’ve been some switchers from other operating systems, but Android is the largest one by far. That number is the largest we’ve ever recorded since we began measuring it three years ago. We’re very proud of that number.”

android transfer

Apple is happy to help Android users switch to iPhones with its Move to iOS app.

There are more than 1 billion Android users in the world, Google CEO Sundar Pichai revealed at the company’s annual I/O developers conference in May. Apple is clearly targeting those users with larger phones and new features like 3D Touch and improved camera hardware and software. While Android users have a wider selection of hardware at varying price points to choose from, Apple just made it more affordable to buy an iPhone up front with its iPhone Upgrade Program. In the U.S., carriers like Sprint and T-Mobile also raced to the bottom in an effort to convince people to buy iPhones from them for as low as $1 a month.

And, of course, Apple is happy to help Android users painlessly join the iOS ecosystem with its relatively new Move to iOS app for Android, which transfers an Android phone’s data to a new iPhone.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags iPhone 6s PlusiPhone 6s

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments