Menu
​Apple’s cash bounty grows, but remains “no match” for iPhone 6 harvest

​Apple’s cash bounty grows, but remains “no match” for iPhone 6 harvest

“The iPhone 6S and 6S Plus launch was decent, but did not drive nearly as much interest as their last handset launch."

Consumer demand for Apple’s anthology of products has increased year over year promising a positive quarterly earnings announcement from the tech giant this week.

While Apple’s Q3 demand has grown about 40 percent year over year, this improvement has fallen greatly since the nearly 150 percent demand growth that corresponded with the launch of the iPhone 6 and 6 Plus in September 2014.

“The recent 6S launch is shaping up to be nothing short of a success, but Apple is used to smartphone market conquests, and the 6S line is falling shorter than the iPhone 6,” says John Feland, CEO, Argus Insights.

According to consumer demand trends across all of Apple’s hardware offerings, Feland says the company’s Q3 earnings will be positive due to increased demand across segments like smartphones, tablets, and wearables, but, this growth will not be as extreme as past quarters with big handset launches, namely Q4 2014.

Argus Insights findings claim that Apple tablets and smartphones both “contribute enormously” to Apple’s bottom line.

“Consumer demand patterns for these segments have been similar, with extreme year-to-year demand growth in Q4 slowly waning down to about 40 percent growth in Q3 2015,” Feland adds.

When Apple first released the 6S in September 2015, Feland predicted that this handset would begin the iPhone’s Farewell Tour.

“And now that the handset has launched, we see strong evidence of this prediction coming to fruition,” Feland adds.

“While consumers have been slower to adopt the iPhone 6S and 6S Plus, they are reporting extremely positive experiences, the lack of #bendgate and overall high quality of the new S models have resulted in higher delight ratings from launch than the 6 line, though this delight comes with significantly less demand.”

While tablets and smartphones continue to drive demand, Feland claims Apple’s streaming devices saw a drop in year-to-year consumer demand to inhibit Apple’s growth, after a rise in Q2.

For Feland, Apple clearly had a good Q3 2015, but they have done better.

“The iPhone 6S and 6S Plus launch was decent, but did not drive nearly as much interest as their last handset launch,” Feland adds.

“While still positive, tablet growth is slowing as well.”

Apple dove into the wearables space with the Apple Watch, and is seeing buzz from happy users increase slowly but surely as availability improves.

Overall, Feland believes Apple’s growth is slowing, but the company continues to grow year over year, and please their users along the way.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags ApplesmartphoneiPhoneiPhone 6s PlusiPhone 6sArgus Insights

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments