Although its pictures and videos are gone in an instant, its effect on smartphones linger, as Snapchat the image-sharing app has been crowned as the number one smartphone performance killer.
In the latest AVG Android App Performance Report, Snapchat has dethroned previous top-spot holders, Facebook and Spotify, thanks to its simultaneous use of device cameras, Wi-Fi, mobile data and GPS functionality.
Also climbing to the top of the report is the social and blogging platform Tumblr, which has emerged as the highest traffic-consuming app for the period.
Despite the relatively low-level content viewed on the platform - primarily news, short video clips, blogs and some pictures - Tumblr used more data than Netflix and Spotify combined.
“The goal of these reports is not to alarm smartphone users, but rather to enable them to make informed choices about the apps they run on a daily basis,” says Tony Anscombe, Senior Security Evangelist, AVG Technologies.
“Apps are meant to enhance, not to detract from your smartphone experience, but with so many options, we are in danger of overloading our devices.
“If you are one of the people who feels like they are fighting a constant battle with their device’s battery, or never have enough storage to save your favourite clips and images, then we want to help you take back control.”
Additional findings from the report include a costly quest for updates, according to Anscombe.
Topping the list of hidden, battery-draining services this quarter is the innocuously named “com.sec.android.fwupgrade,” which is responsible for delivering periodic Samsung updates to Android devices via Wi-Fi.
As with the similarly update-heavy Samsung Security Policy Update (KNOX) and Google Play apps, Anscombe says the service has a “massive impact” on the battery life of devices.
In addition, Google Chrome has emerged as the second-highest storage-consuming app this quarter thanks to its collection of user browsing data over time, joining more obvious apps, such as Spotify and Amazon Kindle.
A consistent ‘top’ performer in the charts, Anscombe says Facebook has a new contender this quarter, with its monitoring app, Facebook Pages Manager - the app stores a lot of local content as it tracks page statistics, followers and comments while on the move.
“Though many users make a conscious choice to download and run high-impact apps on their smartphones, AVG’s research has found a host of apps which silently drain smartphone resources in the background without the users’ knowledge or action,” Anscombe adds.
“These apps are differentiated in the report as those that run at start-up, versus those that are run by the user.”
Anscombe says the following apps consumed the most overall battery drain, storage usage and mobile data combined.
Run at Start-Up:
- Google Play Services
- Facebook Pages Manager
- Words with Friends
- ooVoo Video Call Text & Voice
- ChatON Voice & Video Chat
- The Weather Channel
Run by User:
- Amazon Shopping UK
- Spotify Music
- LINE: Free Calls & Messagse
- Samsung WatchON (Video)
- Clean Master (Boost & App Lock)
- Amazon Kindle
- Amazon Shopping (Global)
- BBC News