Menu
​New global Citrix channel chief aims to “reinvigorate” partner community

​New global Citrix channel chief aims to “reinvigorate” partner community

Channel chief to renew Citrix commitment to partner community, roll out innovative programs and reinvigorate ecosystem.

Citrix has announced that Kimberly Martin is joining the company as vice president of partner strategy and sales, reporting to Carlos Sartorius, senior vice president, worldwide sales and services.

As the new worldwide channel leader, Martin will be responsible for evolving the company’s partner strategy for ISVs, OEMs, SIs, service providers, resellers, and distributors, addressing channel needs, delivering maximum value to partners and driving customer success.

According to the tech company, Martin’s appointment is part of a broader sales transformation plan that was initiated earlier this year.

“Partners have been and continue to be core to our long-term business strategy,” says Carlos Sartorius, Vice President, Worldwide Sales and Services, Citrix.

From here, we're up-levelling our focus on our channel partners around the globe. Kimberly Martin’s appointment as Citrix Channel Chief is a key part of that renewed commitment.

“Under her leadership we'll create more ways to engage and reinvigorate our channel partners to stay at the core of their business.”

Martin brings with her an extensive background in channel program design and development, partner marketing and channel incentive design.

Most recently, she was vice president of worldwide business development and partner at Datameer where she built a partner ecosystem and established partner programs in the new Hadoop technology space.

Previously, Martin has also served as vice president of worldwide channels at Informatica, and led Microsoft’s EMEA channel business for several years.

While at Microsoft, Martin provided leadership for the channel through the move from on-prem perpetual licensing to cloud-based services for Microsoft’s EMEA market.

Previously, she worked at Andersen Consulting and then Accenture consulting on sales and channel transformation for technology companies including EMC, Cisco, Dell, HP, among others.

“Citrix has a strong committed partner network that has been delivering innovative Citrix solutions to customers for many years,” adds Kimberly Martin, Vice President, Partner Strategy and Sales, Citrix.

“I’m excited to work with and help reinvigorate our partner community through new innovative programs and initiatives, and will further hone the incentives and engagement model we deliver to our partners.

“We have big plans for the future to ensure success for our partners and customers.

“I’m excited to work with Mark Templeton, Carlos Santorius and the rest of the executive team to execute on an ambitious vision for the company and for the ecosystem of customers and partners who get value from Citrix solutions every day.”


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags CitrixmobilityCloud

Featured

Slideshows

Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Veritas honours top performing trans-Tasman partners

Veritas honours top performing trans-Tasman partners

Veritas honoured its top performing partners across the channel in Australia and New Zealand, recognising innovation and excellence on both sides of the Tasman. Revealed under the Vivid lights in Sydney, Intalock claimed the coveted Partner of the Year 2017 (Pacific) award, with Data#3 acknowledged for 12 months of strong growth across the market. Meanwhile, Datacom took home the New Zealand honours, with Global Storage and Insentra winning service provider and consulting awards respectively. Dicker Data was recognised as the standout distributor of the year, while Hitachi Data Systems claimed the alliance partner award. Photos by Bob Seary.

Veritas honours top performing trans-Tasman partners
Show Comments