Menu
​Streaming options trigger huge Kiwi internet data usage spike

​Streaming options trigger huge Kiwi internet data usage spike

New Zealanders are using more data than ever, consuming 143 percent in June 2015 than in June 2013.

New Zealanders are using more data than ever, consuming 143 percent more data in June 2015 than in June 2013.

Statistics New Zealand claim Kiwis used more than 84,000 terabytes of data in the month of June 2015, compared with over 34,000 terabytes in June 2013 - excluding data used by mobile phone Internet connections.

Findings show that residential connections (households) up and down the country used over 90 percent of the total data.

“This is equivalent to 45 gigabytes per household. It equates to every household watching around 27 hours of on-demand TV, or streaming 11 hours of HD video, per week,” says Jason Attewell, Senior Manager of Business Performance, Statistics New Zealand.

“New Zealanders now have more options for streaming movies and TV online, and we’re making the most of them.

“The greater availability of online streaming options, including subscription and non-subscription based services, has opened the door to content that often isn’t broadcast in New Zealand.

“Having access to more content has proved to be very popular - New Zealanders like to keep up with the rest of the world.”

Attewell says some of these streaming platforms are included with an ISP connection plan, such as Neon, whereas others are on a paid subscription basis, such as Netflix and for a limited time, Spark broadband customers were given a six-month free Lightbox subscription.

“The increasing use of data shows how much Kiwis have embraced these services, which have only recently been introduced,” Attewell adds.

Attewell says the increase in data usage coincides with a large increase in the proportion of broadband connections that have no data cap.

As at June 2015, one in three broadband connections had no data cap, compared with one in 12 in 2014.

“The increasing number of unlimited broadband connections goes hand-in-hand with the increasing amount of data people are using, and enables households to use as much data as they would like,” Attewell adds.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags netflixLightbox

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.​

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments