Menu
Virtual reality pays off for 8i as it lands $20m in global backing

Virtual reality pays off for 8i as it lands $20m in global backing

“8i records people in a new, more advanced approach than cinematic 3D"

8i offers immersive 3D video for the virtual reality generation

8i offers immersive 3D video for the virtual reality generation

A new consumer media platform for the virtual reality (VR) generation, 8i, has raised $20 million from global technology investors.

Founded in Wellington, funding for the startup comes from RRE Ventures, Founders Fund Science, Horizons Ventures, Samsung Ventures, Dolby Family Ventures, Bertelsmann Digital Media Investments, Sound Ventures, Signia Venture Partners, Inevitable Ventures, Freelands and Advancit Capital, among others.

“As the Internet transitions to 3D with adoption of virtual reality and augmented reality platforms, we want to give people the best way to connect in this new medium,” 8i founder and CEO, Linc Gasking, said.

“8i records people in a new, more advanced approach than cinematic 3D, allowing viewers to move around freely and experience an authentic feeling of emotional connection with the person they’re watching. A young mother recorded a heartfelt message to her baby, a musician captured an intimate unplugged session, a woman created the first VR dating profile. We’re excited to see how creators will take this next step in the evolution of media.”

8i is building a consumer media platform that enables users to create, experience and share immersive lifelike 3D video of real people. Its proprietary software transforms regular video from off-the-shelf cameras into realistic experiences for VR, AR (augmented reality), and the Web.

The company claims to be the first to enable true 3D (fully volumetric) video of people, enabling freedom to move around in a VR environment, while delivering the realism of human movements, face and hair, faster than other existing technology.

“We are big believers in 8i’s unique technology, stellar team, and long-term vision,” said Jim Robinson of RRE Ventures who led the investment round and joins Scott Nolan (Founders Fund) on the 8i board. “What they have achieved is what media companies see as the holy grail of virtual reality. I’m excited to see what the next generation is going to create with it.

Nolan said, “8i’s breakthroughs enable realistic 3D video capture of people for the first time ever. With human-centric content now past the ‘uncanny valley’, we can’t wait to see VR and AR powered by 8i take off in applications far beyond gaming.”

8i’s team of visual effects and technology leaders hail from Weta Digital, YouTube, NVIDIA, PayPal, Microsoft Research, Sony Computer Entertainment, DreamWorks, Digital Domain, Industrial Light & Magic, Pixar and Valve (the company behind HTC Vive).

The company is also rapidly expanding its engineering team, particularly in its R&D hub in Wellington, a breeding ground for talent across computer vision and graphics, data compression, Cloud infrastructure, software and design.

Other investors in 8i include Kevin Wall, Jeremy Stoppelman, John and Andrew Hendricks, End Cue and Kortschak Investments, ICE Angels, as well as VR investors Rothenberg Ventures and Boost VC.

8i also announced the opening of a showcase studio in Culver City, Los Angeles, plugging the company directly into the global hub of entertainment.

8i plans to offer free access to the recording studios in addition to community events such as workshops, demonstrations and introductions to the technology.


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags 8iwellington3D videoNew ZealandappsVRvirtual reality

Featured

Slideshows

Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Veritas honours top performing trans-Tasman partners

Veritas honours top performing trans-Tasman partners

Veritas honoured its top performing partners across the channel in Australia and New Zealand, recognising innovation and excellence on both sides of the Tasman. Revealed under the Vivid lights in Sydney, Intalock claimed the coveted Partner of the Year 2017 (Pacific) award, with Data#3 acknowledged for 12 months of strong growth across the market. Meanwhile, Datacom took home the New Zealand honours, with Global Storage and Insentra winning service provider and consulting awards respectively. Dicker Data was recognised as the standout distributor of the year, while Hitachi Data Systems claimed the alliance partner award. Photos by Bob Seary.

Veritas honours top performing trans-Tasman partners
Show Comments